CPR Promotional Check-Up - Oct 8, 2012
October 8, 2012
Radio: The Crackwhore Of All Media
We pretty much will roll over for anyone for a buck so it was nice to see one of the C Company stations say no to a gun store that wanted to buy a sponsorship of a Back To School backpack thing.
Money Boo Boo
White Trash is Comedy Gold. On the fly last night one of the stations reinvented their Fall bills contest to be done by a woman who lives in a trailer and her little prize pig toddler, Money Boo Boo. The trouble with six week contests is that often you run out of hooks for reinventing the imaging. I can't see that happening with this. And since the show had better numbers than the RNC, it's hard to ignore it. I believe that The Woman Of A Thousand Voices, Laura Daniels from B-95 in Albany, will be voicing it.
Carly Rae Rolled
I was talking viral stuff with one of the PD's and we kind of agreed that someone needs to Rick Roll her song. Ball. Court. Your.
The first call of the day? McDonalds. And they want, wait for it, traffic. I know. That's a new one for me too.
- Pennies From Heaven would be great. The school that collects the most pennies wins a concert, and you designate a McDonalds for every highschool in the market, and have a change bucket there.
- Bingo. No fewer than three stations in a week have brought up bingo. People love bingo and we love appt. times. Now we just need to figure out how to get the cards out there. One station is working at a program that would generate cards for download off the site. KUBE in Seattle once got on every trayliner in western Washington State with their ratings contest "Let's Make A Deal". To play the contest, you needed their trayliner. And the visibility for the station was off the heezie and the kids like to say.
- McDonalds in the Twin Cities does an annual thing for Earth Day. On that Saturday every store in the 11 county region has hundreds of little bagged saplings. Free. Just some in and get one. And I do. Why? It's a FREE TREE. Why wouldn't I? Got a nursery that wants to play? Here's the hook. These are the people who do them. They're the Bag & Tag Promotional Trees and you can get customized artwork, ie: CLIENTS. http://www.itascagreenhouse.com/page18.html