CPR Promotional Check-Up - Oct 22, 2012
October 22, 2012
Honey Boob Boob
If you are not acknowledging the buzz TV show of the moment in some way, shape or form, you are missing a huge opportunity to be fun, stupid and relevant. One of the TSM stations is doing Money Boo Boo for their cash contest. And V-103.3 in New Bern is selling locally harvested honey for $10 a shot to raise money for breast cancer research.
They're not on the air at a mall for 48 hours appealing for donations. They're simply selling a great product and donating the proceeds. That was easy.
Any time you have access to a little kid, it's Comedy Gold. (This statement was approved by my legal counsel)
The morning guy at Power 102 in El Paso regularly used a little five year old boy for his prank calls. They would air him doing such age-inappropriate things as booking limo and a suite in in Las Vegas and asking the reservationist "How many ho's will fit in the hot tub". This bit spun out of deal in 1990 when two 12 year-old girls on a Friday night used their dad's AMEX and booked first class seats to Boston, limo and a suite at the Ritz Carlton as they went in search of NKOTB.
Karson & Kennedy had little girls warbling Madonna songs to win tickets and a limo for their parents. Kennedy alluded to an 8 year-old girl singing "Papa Don't Preach" as being one of the highlights of her career.
And somewhere....Mini Gaga. For a weekend contest a station is going to have a little girl sing Gaga songs. ID them and win.
Best Halloween On-Line Content In Radio
My favorite line of today was: "We need to focus on our holiday show and will be addressing Halloween with some topics on Facebook..."
I replied: "Actually, I can see that. It makes sense. It's not like TV is going to be filled with special programming or their shows will have special episodes or people will be going to work in costume or people would be leaving work early to take their kids out or that it will be the #1 trend on the planet. (BLEEP) yeah, ignore it. The concert is more important."
I expect that I won't be in the budget for 2013. I'm genuinely sad.
Russell Rush at Mix in San Antonio makes some of the most amazing videos in Radio. Really historic stuff. His Valentines proposal thing was ART.
And he drapes himself in Halloween. This is a Vibe. It's like Christmas...you wrap yourself and your station in it. Like www.therussellrushhauntedtour.com which just earned him a Lone Star Emmy for Editing.