CPR Promotional Check-Up - Oct 23, 2012
October 23, 2012
Hot For Bieber
Further evidence that great contests can be tracked back to 4th grade, Hot 105.5 on PEI had 105 listeners living in neon shirts that said "I'm Hot For Bieber" for weeks. If they were caught out of the shirt, even at a wedding, they were disqualified. The people remaining then played musical chairs to get the winner of the trip to see Canada's favorite son http://www.youtube.com/watch?v=07VTshxTNeQ
One of the stations has a client "thing" in the late afternoon of the Saturday before Halloween and needed a hook that would bring people in. Two words: pet psychic.
Yes, these people exist and stations like KOB-FM that have got one for a morning or an event can attest to the lines of listeners and their pets, waiting to be "read". I kid you not.
Another Example Of Why Sticking Backstage Passes In The VIP Club Sucks
By and large we as an industry have taken Money Can't Buy Prizes and dumbed them down to meaning basically nothing. You get no pay off with "Click & Register." WPGC did Tweet To Your Seat for something last year and the "payoff" was videos of listeners running up, asking some dude on the street and then devolving into screaming dancing messes. It was like a TV game show. They interview and screen audience members to get the hyper insane people who will jump and shriek.
Marconi Award Winning KSON did my favorite concert bit for Jason Aldean the other night and had people wear the logo to the show. And thus, the payoff http://www.youtube.com/watch?v=07VTshxTNeQ
Further proof that Radiowave 96.7 is pretty cool.
http://www.radiowave.com.na/index.php?option=com_content&view=article&id=838:cleavagequeen&catid=38:new-collection&Itemid=143 They got the obligatory four complaints. Yea!