CPR Promotional Check-Up - Oct 25, 2012
October 25, 2012
People love to see stuff drop and explode. Doubt me? Go to any of the million youtube videos of stuff like helicopter ball drops or pumpkin drops or similar crane/chopper charity drops. There's always a crowd who just got just go for the bang.
How do you add a contest element? Genevieve Thompson with Radiowave suggested something like bar coasters. Much like any of the ball running promotions, give out a dial position number of them on air and an equal number on site. Shuffle them up and lay them on the ground in random places encircling and moving out from Ground Zero. Using a pumpkin or perhaps a clear plastic ball filled with orange jello, you raise it to the top of a crane and drop. All coasters that get schmootzed would win tickets to something. And don't forget, lotteries spend money and people love lottery tickets.
ALWAYS mike the impact point and banner the crane so that a downward panning camera will pick up nothing but logos.
And when in doubt, destroying a car is just good fun. I'd smash a winner's car and replace it with a new one. Congrats to Q-104 in Halifax for pulling this off two weeks ago. http://www.q104.ca/viewvideo.asp?mn=5&id=241&Category=Viral+Video
Still Hope For Free Radio
I can name a dozen stations whose collective heads would explode if I suggested taking some meet-and-greets at the last moment and doing something like this. How sad is that?:
Girl with cancer seeks dream date with Bieber
Hailey Roser's dream came true.
The 4-year-old Justin Bieber fan from East Troy-diagnosed with a brain tumor in August-was able to meet the 18-year-old pop star at the BMO Harris Bradley Center before his concert Sunday.
Roser's parents, Eric and Sabrina, created a social media campaign to encourage Bieber to meet their daughter.
Brandon Rowe, brand manager for WNRG-FM/Milwaukee (106.9), found out about the campaign and instead of using meet-and-greet passes the station had received from Bieber's label for promotional giveaways, the station decided to donate them to the Rosers.
The family wasn't sure if Hailey, who is undergoing chemotherapy and has had complications, would be well enough to go to the arena, but she was cleared by a doctor Sunday and transported to the arena by ambulance for a private five-minute meeting. During that meeting, Hailey told Bieber she loved him, and in turn he thanked her for the opportunity to meet her, Eric said.
"It was just great to see her smile," Eric Roser said. "To give her something good to do finally after being [sick] for two months, it felt so good."