CPR Promotional Check-Up - Nov 2, 2012
November 2, 2012
Creating Great Video Content
I was sitting with a bunch of GM's last night discussing the farm system and where we're going to find our next gen of talent. Hot in Norfolk went and hired a blogger named Elizabethany and she's killing at nights. Making videos. Talking and entertaining on the radio. Not a huge stretch.
And then there is the oft-mentioned Andrea Russett at Hot in Ft. Wayne. With 50,000,000 views on youtube, 100,000 Twitter followers and 200,000 youtube subscribers, she's 17 and knows more about creating video content than most of the major groups combined. And she just did a tutorial on it. http://involutiondigital.com/andrea-russett-has-over-50-million-youtube-views-here-are-7-tips-to-creating-compelling-videos
Things You Lock
Very simple question: what is the best POSSIBLE prize you can give out on the air the week after Christmas? Anyone? Buehler? Hotel rooms. One of the PD's brought this up on the phone yesterday; balancing out whatever club they're at (and maybe 10% of your audience is at clubs: the definition of Niche Marketing) with doing a hotel party. Xtreme in Hawaii used to do that. They'd take over entire floors at hotels and people would wander from room party to room party. Even just doing giveaways of rooms for the night of the 31st is great. These are outstanding prizes. Book some before they're sold out.
How To Apply For A Job: A Rant
Today we depart from the standard Promotions Crap for a quick reminder on how to create and send a package.
The following diatribe is from a client who needs an APD and was tearing out his/her hair at the awful applications they were getting. Read it. Learn it. Live it:
You should do a piece...on...teaching people how to apply for a job.
Apparently, NOBODY knows how. I just went through 117 candidates for our search.
NOBODY writes a cover letter. Why? Because nobody wants a job, really. And those that I get say either "dear sir or madam" or "Hey, check out the attachments." What happened to creativity in a cover letter? I'd settle for a cover letter by the end of it. I even got some emails saying "hey, just wanted you to know that I'm interested in your job and will be sending my package to you soon." WTF?
I saw some resumes that had lies on them. I know because they mentioned things that happened while in this city while I was here and know them not to be true.
Audio: big produced, cheesy intros are not needed!
-Title your audio with your name and phone number. Otherwise, your stuff gets lost.
-Best audio needs to be first. If the first 5 second sucks, it's over.
-Did I mention ATTACH AUDIO!?!?! Links are annoying. And a resume only doesn't work.
-I've heard more than enough "best of" airchecks that include whacky DJs talking to song titles "hey, the Eagles are hanging out at the Hotel California, everybody. Good morning." If that's the best you have...
This is just scratching the surface.