CPR Promotional Check-Up - Nov 13, 2012
November 13, 2012
What The Hell Is That?!
This was the name we used at Magic in Colorado Springs for the Scrambled Jamz contest. It says it all, and so eloquently.
"No Way Out" didn't just offer us an alternative look at limo use, but also, maybe, your next methodology for the website. Get a totally grainy and indistinguishable photo of an object. Slowly, over the course of hours and days, it begins to un-digitize and like a jigsaw puzzle, parts of become clearer and more visible. Wait...that's a...wait...uh...letter "U".
The first person to call the studio line and say "It's a pair of front row tickets to Carrie Underwood!" wins. It could also be a pallet of Diet Pepsi. Or some tires from Tires Plus. Change it as soon as you have a winner. A great GREAT place to stick those promotional requests you get from sales. But also stuff that people would care about. Like trips and tickets.
Many of you will have the opportunity to have a float or unit (I said "unit") in your city's parade. As exciting as having the DJ's dressed up and waving at the crowd would be, how about putting a big dog house and a piano on the trailer and have all the airstaff recreating the dancing auditorium scene from "A Charlie Brown Christmas". Music blaring. Dancing. Everyone knows that movie.
A Turkey Shoot
You have a full week for your web guy to figure out how to do this. Next weekend, the weekend before Thanksgiving, what if your weekend contest was done on the website? WOW Country in Boise did an actual shooting gallery on their website for some kind of hunting -related client. Using your mouse you tracked ducks flying across the screen and tried to click and shoot them.
Frozen turkeys would be the optimal prize. But really, pre-holiday, the theme could be expanded to whatever you've got to giveaway.
The Easiest Client Sponsorship Ever
One of the stations is doing their Dr. Pepper pitch for 2013. Have them sponsor the staff softball team. You don't have one? Make one. It's your "in" to every community and charity event next Spring and Summer.