CPR Promotional Check-Up - Jan 8, 2013
January 8, 2013
The Best Fundraiser That Radio Doesn't "Get"
So, about once a year I'll lob this out and today it hit the St. Paul Pioneer Press, one of two daily papers in the Twin Cities, so it seem appropriate.
In 2006 the tiny little community where I live in the heart of the Neo Con 6th District of Minnesota, decided to do a fundraiser for a local 16 year-old who had bone cancer. They chose to parody the "Calendar Girls" movie and they featured 12 "civic leaders" in seemingly stages of undress for a calendar. In Scandia, the bartender at the Brookside and the little old man who runs the town liquor store are civic leaders. This was supported by a "ball" at the local community that was equal in size and presentation to most stuff our industry has put on. Tr: it blew me away.
They sold over $80,000 in calendars and the event raised an additional $30,000 for Jenna.
I remember bringing this up somewhere on the road and got a blustery "We can't just have naked DJ's..." and "Our advertisers would bail on us selling pornography..."
So, a little town whose elected Representative is MICHELLE FREAKING BACHMANN can sell photos of staged non-nudity, you're telling me that a CHR, the fart joke format of the fart joke medium, can't do it? He actually suggested that it could put their license in danger.
So sad that so many people have lost their senses of humor.
You are going to be tasked with collecting money in 2013. If a little town of 2000 people can raise $110,000, well, do the math.
And it's back for a third shot with all new models, though the little old liquor store guy and his dog are back. The story is here http://www.twincities.com/localnews/ci_22165225/naked-allies-baring-their-hearts-calendar-cancer-patient
The FB page has excellent shots of the pages just to show you how tasteful and innocuous it is http://www.facebook.com/AuNaturelCalendar#!/AuNaturelCalendar/photos_stream