CPR Promotional Check-Up - Jan 29, 2013
January 29, 2013
Layers Of Love
Listeners continually amaze me. When we did Breeders Cup for the 1st time in San Francisco, the GM said "No one is going to enter to be in a pregnancy contest. " Eh. Wrong. When we pimped out Jo Jo Wright for a prom date in Charlotte, the GM said "No girl is going to ditch her boyfriend so she can go to prom with a DJ." Eh. Wrong. I had to sort through about 1000 entries from girls who gladly wanted to.
There is an adult show of sorts, an expo, coming to Halifax. Tickets are hot prizes. Q-104 did Layers Of Love. Come by and take off your clothes. Person who takes off the most wins tix. Seven people came by and got buvk nekkid.
An Actual Video Of Getting Your Heart Broken
Taylor does a pretty decent job of verbalizing the angst of getting her heart shredded. What would be the next (morning show) step? Videos of listeners telling off their ex on camera and ending with them throwing a cow heart into a wood chipper. From an OM somewhere.
A few of the stations have done this and a few of the stations are about to do it. When I get to my hotel tonight, if you'd like to hear some promos, let me know.
The concept started at KSFM where the morning show couldn't decide on what one Valentines bit to do. So they did a different one each morning. They mixed up the pitch count. Bawdy. Sweet. Show Biz. Sweet. Bawdy with Show Biz aspects to wrap it up. (I characterize "Show Biz" as what one of the stations is going to do with dropping garters out of a hot air balloon.
This is from Radiowave 96.7 in Windhoek Namibia from last year.
Valentines Week Dates: Monday 9th February – 13th February
Monday 9th February
Concept Name: Radiowave 96.7 fm's Valentines Hospital Visits
Logistics: Still to be finalized but basically Radiowave staff would take chocolates to sick children in hospital. We would do a live call in from each hospital.
Monday would also be used to promo the rest of the weeks Valentines week themes.
Tuesday 10th February
Concept Name: Confession Tuesday (get down on your knees and testify)
Comp Logistics: Each show will encourage listeners to call in and tell about the worst things they've ever done in a relationship. The best confession wins.
Prize: "Valentines In a Box" 1 x Bottle champagne , 1 x box of chocolates , bubble bath and candles.
(we need 4 of everything – 1 box for each show)
Wednesday 11th February
Concept Name: Blind Date
Comp Logistics: The Waking Crew and Big Easy would promo the competition heavily during their show. Listeners would be encouraged to sms the word "DATE" (subject to availability) followed by their sex to 777. Criteria for comp, winner must be 21 yrs or older and available to go on the date on Wednesday evening 11th Feb and be single. 2 Radiowave D.J's will accompany them on the date and they will remain blindfolded the entire time. Vicky will draw 4 names and contact them live on air. The 4 would be made up of 1 female and 3 men. All of them would be on air at the same time. Vicky will ask each guy 3 questions after which the female will be asked which one she'd like to go on a blindfolded date with. The next day Vicky will call each of them on air and see how the date went. The blindfolds could be removed at the end of the evening.
Prize: Dinner for 2 at the Gourmet restaurant with 2 Radiowave D.J's
Thursday 12th February
Concept Name: Radiowave 96.7 fm Lonely Hearts Club
Comp Logistics: all shows would get the opportunity to open up the phone lines and have lonely or recently dumped people call in. The "singles" would have to tell us their sad story . Worst dumping or single story wins. (In other words..biggest loser)
Prize: 10 KHS meal vouchers
10 packs of cards (so they can play solitaire)
Friday 13th February
Radiowave and Peartiser at 3 intersections in Windhoek handing out chocolates and Peartiser. (early morning).
Annual Erotic exotic ball: Club London