CPR Promotional Check-Up - Feb 5, 2013
February 5, 2013
The Blizzard Of Spas
One of the other cold weather stations has a client that wants the station to give away a bunch of high-end day spa packages. There really is no requirement other than "get our name right". So we came up with Blizzard Of Spas. During blizzards they'll Tweet a Snow 'N Go. Whenever that words gets used on the air, call and win a spa package. Bing, bang, boom. Gotta follow them on Twitter to play, gotta listen to win.
The bad client requests started to roll in in November, and, gleaned from some of the promo requests, here are some reminders of what we don't do:
Â· Giftcards. Giftcards suck. Even though you ARE giving away 'cards, use some semantics. "Caller ten wins a huge assortment of fresh cut roses that you might need a second vase to hold." "Our prize closet is FILLED with flowers from all over the world. It smells like the rainforest in here and finally we got the stink from when Dustin Diamond was in-studio, outta here. Thanks Floral USA."
Â· We can't get more than 4% of people to pick up the phone and try to win $1000, so asking people to write letters about why they love their spouse to win a $25 gift basket from a client is going to result in maybe three entries.
Â· "The station will ask listeners to call in or email for a chance to profess their love on air. They could be popping the question or saying I love you for the first time. If you are selected you will also win a giftcard."
Â· Pretty much anything that involves dating a DJ. Only the most tactful among us have ever been able to pull this off without coming off as pompous egotistical dbags.
Freezin' For A Reason
This is year four for Larry at News Radio 95 in Billings. This? Is cool. http://newsradio95.com/the-4th-freezin-for-a-reason-announced-audio/
This shouldn't just be a CHR thing. It started at Wild in Tampa when a Catholic charity asked the station to help collect dresses for girls who would miss the big dance because they couldn't afford to shell out hundreds of dollars for a dress. KDWB in Minneapolis and Kiss in Charlotte proceeded to take it to the next level.