CPR Promotional Check-Up - Feb 11, 2013
February 11, 2013
Facebook Explained In Two Easy Exercises
- Go on your page and post "Wow, Rhianna's hair sure has grown out. Do you like it longer or shorter?"
- Wait two hours.
- Go through the local Craigslist "missed connections", the want ads, the local singles newsletter or the overnight mugshots and find something funny and local, and then post it. https://www.facebook.com/photo.php?fbid=10151391157992628&set=a.398815802627.179022.132237132627&type=1&theater
Then, compare the likes, comments and shares that each receive.
And there ya go.
One of the smaldium market stations has a flyaway to the finals. I can not possibly impress upon you how little listeners care that over-paid and over-privileged DJ's get to go to stuff like this and the Grammys. Which is why you shoud take the flyaway and turn it into a week-long talent hunt for a listener to send and cover the hoopla. You want out-of-their-mind, aggressive, spontaneous, funny, video making people who won't get sucked into Label Schmooze Dinners and will actually be out crashing parties and ambushing celebs.
At Wild in SFO we sent Gracie, a crackwhore mom from Oakland, to the Grammy's. Arguably the most amazing series of call-ins and interviews I've ever heard. Look for more Idol stuff on Monday.
The Best Email Of 2013
From Donovan Short at TSM in Casper where they are in a perfect storm of digital hits:
Facebook mom is still mega-out of hand, almost a million seen on just one of the stations we have it on. Over 2M altogether throughout the WY stations. Gun (caca) is approaching 200k uniques from a combo of Drudge, Beck, and Alex Jones - not to mention Breitbart and #1 with a bullet at somewhere called "(badword)france.com". News director now guesting on talk shows as an expert after a story he wrote a whole paragraph on. The holy trinity of right wing (bat caca) web traffic is complete, and a Ghostbusters-style lightning bolt is coming out of the top of our building. There is no Dana, only Zeuuuuuul...