CPR Promotional Check-Up - Feb 12, 2013
February 12, 2013
The Chinese Year Of The F
Most of you have done some kind of summer umbrella that stretched-the-box so-to-speak and done something more vibing then say "The Dial Position Days Of Summer." Which was huge in 1982.
And several stations have done "F Word Weekends" where you allude to the fact that there will be frequent and flaggrant uses of the F Word all weekend and parents may want to monitor their children's listening.
That, of course, stood for "Free" and was just a way to tweak some otherwise standard movie ticket or CD giveaway. (At K-Hits in Tulsa it stood for "Floating" when they gave away tickets to a floatpark on a nearby river.)
The Chinese New Year started last Saturday. I'm conflicted; never seen a station do a year-long umbrella. But I've also never seen this kind of economy where, basically, anything free is pretty darn cool.
It would have to be more then some lame theme. You'd need to get into the imaging. You could replicate the Chinese menu with all the "years" on it on the website. You could, like Wired did in Philly with Jenny the Thai hooker, get someone from a local buffet to cut your imaging for the year.
Basically you celebrate the Spirit Of F. Everything is about giving away free stuff. It could be a DVD. It could be, well, anything.
One of the stations got a promo request from State Farm that was zeroed in on 18-34 and specifically in a nearby college town. They really are just looking to sponsor something. Cool. Gotta love a client like that.
What if you were to work with a club(s), perhaps some waterparks or indoor entertainment complexes, movie theaters, restaurants, soft drinks and other suitable clients and put together a no/low cost series of events for the week of Spring Break in your market. Things that cater to the college students left behind because they can't afford to road trip south for the annual homage to drinking and the exchange of bodily fluids with perfect strangers.
Pissing Off The Competition
Clifton is the expert at that. So when the competition in Reno started doing a massive group promotion, Clifton had Wild run a promo that basically stated: "We've heard from thousands of you that you hate having to sit through (other station's) awful programming just so you will have a chance at winning lots of cash. So we're going to make it easy; we'll listen for you and tell you when to call them to win. So now you can hear the best music in Reno and not have to sit through stiff after stiff just to play a contest." The funny thing? A good percentage of the other station's winners were from Wild, who would then call and get aired, thanking them for the great music and for helping them win the other radio stations' contest.