CPR Promotional Check-Up - Mar 20, 2013
March 20, 2013
Today marks the first day of Spring, so this weekend will be the first weekend of Spring. Duh.
"Spring Cleaning" as a methodology has been solid since it debuted in 1962. But unless you're a Hot AC, it might be a little too in-the-box.
"Hoarding" is a huge show. We created Tammy The Ticket Hoarder at Fly in Albany. She was this OCD intern who was in charge of the prize closet. The morning show went to get something and found it FILLED (and nicely ordered by color, material, genre, and alphabetized) to the roof. She'd never given anything away. Going in and taking taking tickets off the shelf while Tammy screams "No! I'd just got them filed by date and artist blood type!" would be great. Like Spring Cleaning but with a vibe to it.
For The Imaging/Prod Director
From Goose at Magic in Colorado Springs who apparently spends a tremendous amount of time youtubing Sesame Street clips. He thinks, and I agree, that you could probably edit some stuff out of this and use it.
An addition from Power 96 in Miami where they did Million Gallon Summer and did Beat The Pump all summer long.
A Spin On Stickers
One of the stations looks like it will be getting two labels to pay for their stickers for the summer. One idea was something KUBE in Seattle did when they got five different versions of stickers done. An artist was on each one. So you picked the sticker that went on your car at their Super Sticker Stops. People who were spotted on the streets were then qualified for a flyaway to see the artist that was on their bumper. This could work with most formats. Definitely Country.
"Or" Morning Show Bits
"Spam Or Scam?". "Porno Movie Title Or Not?". "Hallmark Card Or Air Supply Song?". Michael Martin once did "Mexican Or Not" as a weekend contest, ie: Ricky Martin. Mexican or not? K-Rock in St. John has Bob Dylan coming through and did "Dylan Song Or 3's Company Episode?" for tickets.
A couple of years ago there was a Today Show bit with massive morning show potential. They took away a guys smartphone, e-mail and iPad for a week. He went nuts after 40 hours. No radio station jumped on that. Too bad.
In terms of Buzz Starters, this was one that took on a life of its own. I heard it done at 98PXY where JB and Kasper casually mentioned that the cheerleaders from a certain area highschool were, well, fat. Phones blew up. They were fat. They weren't fat. They even got one of the girls on to say that while they weren't fat, there coach was. But you KNOW that every kid at that school was listening the next night to hear the arguing and finger pointing.