CPR Promotional Check-Up - Mar 26, 2013
March 26, 2013
Actual Dang Winners
As a two time loser for Consultant of the Year at WWRS, I can assure you that whoever coined the phrase, "It's an honor just to be nominated" was a (BLEEPING) idiot. So it's cool to congratulate "YCD in Detroit and KAJA in San Antonio which both won Station of the Year awards at CRS, and to Carr & Company at B-105 in Cincinnati and Rowdy, Sunny and Carly at KVOO in Tulsa for Morning Shows.
Promotion Of The Year
For the uninitiated Canadian Music Week is pretty cool.
So, it's pretty freaking great that amidst all of it 90.3 AMP-FM in Calgary won "Promotion Of The Year". And equal credit must go to the Sales staff that put together a $300,000 grand prize for the promotion. Five couples were chosen based on standard reality tv criteria like how well they sounded, how much they would grate on other couples, how "out there" they could be...and then the wives were all swapped off to other partners.
One "couple" was picked after two weeks, a divorce lawyer was brought in and they had thirty minutes to divvy up the prizes before returning to their respective spouses.
It's not a VIP Club, but then, what is?
They rolled from this into an RV of listeners that drove 45 hours to a Pink show in Miami, kicking people out along the way and sticking them on a Greyhound home, and from that, have rolled into this promotion that will have people living in pink body suits to win tickets and $10,000. http://www.ampradiocalgary.com/index.asp?id=1117&mn=11&cc=1
We Have More Winners
Kudos and ridiculous numbers of accolades to Cox in Birmingham where both Kiss and Jamz picked up Alabama Broadcaster Awards on Saturday night. Jamz won for Promotion Of The Year for "Music That Mom Hates!" for Mothers Day, Best Morning Show, and Merit Awards for Use Of New Media and Service Project for an anti-bullying campaign. Both stations have been 1 and 2 in the market since about 1908 so this isn't surprising.