CPR Promotional Check-Up - Mar 28, 2013
March 28, 2013
How TV "Gets" Social Media Better Than Radio
The most egregious misses in the past year were stations in DC that missed the mass power outage, stations that didn't even acknowledge the mass shooting in Denver but DID post something about a hat that Kanye West wore at the airport, stations in New England that missed Sandy, Sandy Hook and the most recent blizzard of the century. It's amazing that people consider us to be irrelevant (smiley face is implied)
Steve Jones is VP at Newcap, a company that has more # 1's than Color Me Badd. (I have a toothache and I'm tired. Give me a break.) He's also written a fantastic book called "Brand Like A Rock Star". He spotted this GREAT article about how one of the cable networks strategized and succeeding in connecting with the fans of "Duck Dynasty".
The Golden Globes had a massive evening on Facebook and Twitter. The Superbowl was HUGE. The Grammy's were HUGE. The Oscars topped them all in terms of numbers. In fact, Kiss in Phoenix had one of the biggest social media nights in their history...by camping out and doing what the audience was doing and ripping on fashions and speeches. Yes. It's Mensa level strategy.
More info on Steve's book and his blog are at http://www.brandlikearockstar.com/blog/?p=976
It's very popular to get married in June. Consequently, that should be on your radar. Invicta FM in the UK did something called The Doomed Groom a couple of years back. A spin on Chains Of Love, they handcuffed a guy to his future mother-in-law for 8 days. The payoff was a lavish wedding worth about $10,000. Speaking of which...
The $25,000 Wedding
This is something that Sales could really sink their teeth into. KDWB in Minny did this a couple of years ago. It was their version of The Today Show bit where the audience votes and chooses which couple should get married, the style of dress, the wedding reception location, the cake, the limo, the entertainment, the tuxes and the honeymoon destination. Total value of the wedding was $25,000.