CPR Promotional Check-Up - May 8, 2013
May 8, 2013
Since most Hallmark holidays are acknowledged (there's that word again) through three ways, imaging/Googlizing, weekend themes and a morning show bit, this Friday would be M Day for the morning show and mothers.
Unless you have Lite or Easy in your moniker and have Phil Collins on the masthead, delivering flowers might not be the route to go. I'm attaching the master list but here are a few things that aren't on it.
How Well Do You Know The Moms
"How Well Do You Know The Show" is a tried and true bit. This would be with their moms. Like, my mom interned with the FBI during WWII, once went to a Grateful Dead concert, stumbled into a "shoot" in LA and ended up in the opening credits of a TV show and went to a highschool dance with James Arness. Come up with a bunch of factoids about the moms of the morning show and listeners have to connect the info to the right mom to win, ie: "Once was in line at a bank when it got robbed?"
Who's Your Daddy?
KOB-FM channeled their inner Jerry Springer and ambushed some guy at work and had him take a paternity test. They got the his/her tests from a client so the cost is ZIP, which is always nice.
Baby Bumps, as started by the morning show at ZHT in Salt Lake City, kills. Submit a photo of your pregnant belly with the station logo written on it, these are posted and voted on. You probably don't have the time to get this going. HOWEVER...on FB, post an ultrasound and have people do a caption contest. I've seen this done a couple of times and it's actually very funny and interactive.
There was a GREAT thing that the NBC affiliate did here during the State Fair where they had a (seemingly) pregnant woman smoking and drinking beer. It was under video surveillance and they awarded prizes to people who approached the woman and "corrected her". You could seriously get press.
In Lieu Of A Spinal Block
There's some kind of electro shock thing that will give guys the sensation of birthing. "For all the mothers other there, we feel your pain". Nothing says a million hits on your site more than a video of the morning guy experiencing the miracle of birth.
Have the moms of the morning show in-studio or on-line, playing for listeners all morning with trivia, name that tune, whatever. If my mom knows what Kim K's middle name is first, then Debby from Anoka who is on hold, would win.
Extreme Pregnancy Terror
You know what no one has done? EPTvention. Many many many (many?) men have had girlfriends pull fake pregnancies on them. Find some dude in FP Hell and ambush his GF at work and ask her to take an EPT. It's a Reality TV Show waiting to be made.
Mothers Day Imaging
Some imaging that Rayne (98.7 AMP-FM) wrote when he was at NOW in Indy.
DEAR MOM... HAVE A GREAT MOTHERS DAY... SORRY ABOUT THE TEMPER TANTRUM IN THE SUPERMARKET WHEN I WAS SIX. I NOW KNOW THAT GLASS JARS OF SPAGHETTI SAUCE DON'T BOUNCE.
DEAR MOM... HOPE TODAY IS AMAZING... THANKS FOR TEACHING ME THAT STAPLES BELONG IN PAPER...AND NOT MY FOREHEAD.
DEAR MOM... YOU LOOK GREAT TODAY... SORRY I REPLACED THE VODKA WITH WATER. I REALLY DIDN'T THINK YOU AND DAD WOULD NOTICE.
DEAR MOM... HAPPY MOM'S DAY... THANKS FOR WIPING MY ASS. THAT'S ALL.
DEAR MOM... YOU ARE THE BEST... YOU KNOW WHEN THE CAT FELL IN THE BATHTUB, I REALLY THOUGHT THAT PUTTING HIM IN THE DRYER WAS A PERFECTLY ACCEPTABLE OPTION.
DEAR MOM... YOU LOOK AMAZING... THANKS FOR NOT TURNING THIS CAR RIGHT AROUND AND LETTING OUR FATHER HANDLE US. GOOD CALL.