CPR Promotional Check-Up - May 9, 2013
May 9, 2013
God Bless The Silly People, Part 1
You really have to appreciate businesses that have a sense of humor. This would be great Facebook Juice(tm) thanks to Kmart and Donovan Short at TSM/Wyoming
God Bless The Silly People, Part 2
KDWB is in contesting mode for their annual Star Party concert. And they got a listener to lick a toilet to win.
God Bless The Silly People, Part 3
In honor of Tax Day, 93.1 The Wolf in Greensboro brought back Fun Bags, which are basically prize packs but with a less 1987 kind of name. And for 4/15 They're Tax Free Fun Bags filled with concert tickets and Wolf shirts? Why? Because you shouldn't have to be taxed on Fun Bags. I'm also attaching Tax Day imaging.
It's officially April which means it's storm season.. I asked Kori and Mary from Cox in Birmingham for some sage advice. You'll remember that in April 2011 their market got nailed, so they know of what they speak. This is a good tutorial for storm season:
From Kori White:
Tell them to create their plan now. Identify who is going to do what; school closings, collect damage information, connect with emergency response departments now and let them know that they are the avenue for getting information out to the community, gas up all the promotions vehicles, get the person that will push out messages via twitter, facebook and web on point now, develop a disaster relief plan now-make a list of the items that people will need and get ready to roll. Buy up batteries and water now for immediate response and assistance and be prepared to purchase food for first responders. Book hotel rooms for workers and set up shifts now.
From Mary K:
Before - update people on the latest weather forecast.... review safety plans with listeners
During - 30 second updates don't save lives... tracking the storm and it's path and naming it by city by city saves lives
After - call and make sure your staff is ok; let listeners describe what's going on....be ready to hit the streets... sometime people just need a lending hand or a listening ear.... sometimes even a hug and a prayer...
One thing I learned about April 27, 2011 - is to remind people to put on their shoes.... How often do we come home and kick off our shoes. In some of my graduate work; with the in person interviews I have conducted most reported about having their feet cut up so badly when they were finally about to crawl out.....