CPR Promotional Check-Up - Jun 7, 2013
June 7, 2013
How To Get Eyes On Your Social Media
A couple of the night guys have created "crazy listeners" who have attacked them ruthlessly on Facebook...which of course creates some buzz and also gets their real listeners to rally behind them.
At KDWB, Steve-O made a disparaging comment about one of the NBC affiliate anchors. She tweeted him, he tweeted her, she insulted him, he insulted her...and I'm sure their numbers exploded.
If you have an iPad and a spa treatment, you now have a prize package.
Retweet With Fame
In the beginning, there was Brush With Fame. And it was good. Mancow did Poke With Fame and the winner was a young man in San Jose who claimed to have had relations with the actor who played Doogie Howser. This was in 1993. We scooped the world.
Since then I've seen stations do contests based on who got a Christmas card from the "biggest celebrity" and of course, the contest where listeners win by getting celebrities to call the morning show.
Everyone who is on Twitter is probably following a few stars. And we all will occasionally reply to something they tweeted. And very occasionally THEY will reply and for ten minutes we think we're the coolest people on the planet. And even MORE occasionally they will retweet something we sent them or commented on.
In the past few months I've gotten retweeted by Debra Messing, Andi Macdowell, Elizabeth Perkins, Amy Pietz (okay, now I'm getting obscure) and the woman who played the mom on "The Sweet Life Of Zach & Cody. (Are you seeing a pattern in my social media?)
And there-in lies a contest. "Retweet With Fame". The listener who gets the "biggest celebrity" as judged by the morning show, wins. And they must include a station hashtag.