CPR Promotional Check-Up - Jun 13, 2013
June 13, 2013
Ten Concerts In Ten Days
Cities 97, by far the coolest station on the planet, had, like a lot of you, a slew (c) of concerts on their plate so they didTen Concerts In Ten Days. Listen four times a day at appointment times for a song by that day's artist (like U2), call, and win. So...simple. And so...cool. It ties them all together and reinforces the position that Cities 97 had a buttload of cool concerts coming to town.
One of the stations has some very cool celeb/artists coming in and will be loading up on signed stuff to giveaway. No one has ever done the bit where you write the calls in soap in your rear window and get spotted to win. We take autographs for granted. The listeners don't.
Or, as Justin Riley suggested, have a line of cars, an artist, and as people drive past, they sign the rear window in permanent marker.
You could ALSO have them lean in and sign the dashboard. 1000 years ago an intern borrowed my car to go to the Travelodge in Portland to pick up an artist I'd rather not mention. In addition to later having their way with Wendy, they wrote their names all over the backseat. The signatures were there until a semi destroyed that cool little Toyota on the way back from the Auto Show at the St. Paul Civic Center.
One of the stations is throwing "the ultimate" bachelorette party for a winner. There were no less than three BIG bachelorette parties at my hotel the other night. They were large, well-organized and raucous.
I'd send the guy(s) from the morning show out to tag along on one of these and get a glimpse at how the other gender celebrates one of these occasions. Kind of did this with Albie Dee when we were doing Friday Night Live at WPGC and he gave me the wheel, jumped out of the van and into a limo of women and did about 30 minutes on cell from the rolling party. Amazing-sounding Radio.
Dialing For Dollars
Airport shuttle vans seem to be a strange communal mobile lounge where people who would never normally talk to each other, open up. I'm talking to the guy behind me. He tells me that when he was in highschool, he played spots during Red Sox broadcasts on some little station in Maine. And that the biggest contest ever in that market was "Dialing For Dollars." DJ randomly calls someone from the phone book and if they know the dollar amount from the previous hour, they win it. If they don't, $20 or $50 or $100 is added on. The pilot in the back starts talking about how they used to do that game on TV in Atlanta. I was like "Yeah, Channel 11 used to do it during the Mid-Day Matinee in Minneapolis." The lady across the aisle says they did it on TV in San Diego when she was growing up. It faded away because fewer homes had someone at home during the day. But it was huge. People were glued to it, hoping for the phone to ring.
This could be resurrected with listeners e-mailing in their cell numbers, and choosing from those.