CPR Promotional Check-Up - Jun 14, 2013
June 14, 2013
One of the stations is throwing "the ultimate" bachelorette party for a winner. There were no less than three BIG bachelorette parties at my hotel the other night. They were large, well-organized and raucous.
I'd send the guy(s) from the morning show out to tag along on one of these and get a glimpse at how the other gender celebrates one of these occasions. Kind of did this with Albie Dee when we were doing Friday Night Live at WPGC and he gave me the wheel, jumped out of the van and into a limo of women and did about 30 minutes on cell from the rolling party. Amazing-sounding Radio.
A Pop Quiz
You don't have to reply with an answer, but this is a great question that was posed to everyone in a cluster by a Market Manager. "What is the one piece of daily updated content that will bring your core audience & new potential listeners to your web site every day?" Me? I think it's regurgitated gossip that you cut and pasted off one of 9000 other websites that are concerned about Harry Style's shoes. But that's just me.
One of the stations reached out and was looking for ways to jazzercise their vehicles. I told them that I went to a KDWB event where I saw the wheel well strobes from about three blocks away.
Check out this:
Your vehicles are pretty worthless if no one notices them. This is the company that makes the lights in the video http://www.streetglow.com/Optx-LED-Wheel-Well-Lights-OPLWWMC
Fun With Numbers
Back in the day, one of the popular bits at subtle subterfuge was to paint "Van #1" on one side of the van and "Van #7" on the other side. Creates the impression that you have a fleet. This comes from a guy who drove "Van #14" (which I identified in all my call-ins) for six years at WLOL. Either one of these is a great way to expand on the image of having multiple vehicles on the streets. Every street teamer should be assigned a van number and that's theirs for the summer. Whenever they check in, that's the one they're in. And you NEED to have these call-ins if only to get the credit for being out in the community. Having the vehicles out 24/7 does you no good if you don't talk about it.
One Final Van Tip
Drive with the headlights on and in the left lane. (Of course if it's only one lane in each direction, you probably don't want to do this.) Why? Because the people who are going to see you are driving past you, not the ones ahead and behind you, keeping pace with you. Your vehicles are billboards and driving cautiously and stealth-like, hidden in the right lane, is a waste of gas.