CPR Promotional Check-Up - Jun 17, 2013
June 17, 2013
Inetta The Mood Setta: The BBC Version
It was her last show so she decided to celebrate. http://www.break.com/pranks/bbc-radio-dj-goes-on-air-drunk-on-her-last-day-2443640
What Will KDWB's Listeners Wear To Star Party 2013?
Well, their pants. http://daveryanshow.iheart.com/pages/news.html?feed=336979&article=11294747
This will be THE news story tomorrow. Even acknowledging it in your imaging would qualify you for Mensa material considering how the learning curve in Radio has shifted so far to the left.
Instead of coming up with 1000 reasons why it would be impossible to change up the imaging and redesign the logo, Q in Memphis just went and did it, rebranding themselves as Powerball 107.5 and are blowing out hundreds of the tix on air today.
102 Jamz in Orlando is out in the hot zips today handing out lots of Powerball tickets.
And Jackie Donovan at Q-101.7 in Glens Falls has a bunch of the tickets. She's taking callers and if they can guess one of the numbers on a ticket, they win it.
Best Seat In The House
For the summer, one of the stations has a row of seats every Friday night at a theater. For the average schmo, a free pair of tickets on a Friday night? Huge. Their row even has velcro'ed logos on the seats.
Hot in Houston started the car bit where five women each got a free car to drive for the summer, in exchange for blogging about it. What if you found a woman who had just tested positive for being pregnant and turn her into a little Twitter star as she tracks hour by hour her burgeoning belly, morning sickness, shopping for a crib, all the stuff that will make the moms in your awdience go "aw...."
Wizard Of Bras
We're always looking for a bar contest or activity to keep the crowd entertained. There was a viral video a couple of years ago of some guy in a dorm who unhitched 10 bras in about 12 seconds. There's a contest there. The women who participate should all get a drink for loaning their bodies to the event.
Doing The Research
Your states' department of tourism will have a website that should have most of the events you'll want to be at. Also, have an intern go to the website of every suburb and outlying community and get the info on their summer festivals AND 4th Of July celebrations. Get a calendar. Start penciling stuff in.
"But we have remotes" is the #1 excuse for missing the opportunity to politic the station to thousands and thousands of people. (Though, the same six people who come to each remote and complain about the quality of your swag and the pizza, appreciate the effort.)
Figure out a way to have people at a festival and still be at Famous Footwear. It's that important. Borrow a soundsystem from your mixer. I've had to do that about 8000 times. There's usually a way to make this work.