CPR Promotional Check-Up - Jun 19, 2013
June 19, 2013
Baby (Mama) Got Back
If you have a "fun" client that wants something for Back To School, doing a version of the Hot Mommy contest that seemingly forty of you did on the website for Mothers Day, would be fun and drive some hits. Submitted photos of women's behinds posted for voting. Winner gets shopping and supplies for her kidlets.
It is seemingly inevitable that one of your summer interns is going to be a screw up and back the vehicle into a poll. Or drive off with the speakers still on the roof. Or oversleep and miss an event. Which just seems to me to be an excuse for a video of the airstaff ambushing and confronting them and driving them to tears. Staged would work out just as well.
Signs That Get Attention
Entercom in Denver was the first cluster I saw with the big sails you stick in the ground. Now everyone has them and they kind of blur together.
I've yet to see a station that's done these. http://signspin.com For Chet's toy drive at KLUC, the station hired some of these people to work the adjacent intersections. IF....you had an intern or street teamer who was on drumline or baton squad or whatever...you would crush every other remote in town.