CPR Promotional Check-Up - Jul 1, 2013
July 1, 2013
Still Hope For The Future
I love these kinds of emails: "What's never ever been done before, but we should do? I mean is there an idea so huge no one has done it before?"
I was honored to be invited to take part in Intern Orientation Day at Clear Channel in the Twin Cities. They're pretty much tied with Cumulus in Saginaw for Best Intern Program in US Radio. From hundreds of applicants they whittled it down to fifty incredibly bright young college students. I was up front and looking at them and thinking, "Every single one of these people is smarter than me." Which isn't hard, but still.
They did it in the performance room and it kinda went like this:
- Matt Tell, who has been whippin' ass at CC/Minny for over a decade, got up and talked about the history of the cluster and then played a video that kind of highlighted the stations and the personalities.
- He then did a hierarchal breakdown of the cluster.
- Each of the 50 kids then got up and had to say their name, their hometown, their college/major and something weird or unusual about themselves. It was great. Seriously great. Tore down any and all inhibitions.
- Barb from KDWB got up and explained Saves vs. Programming promotions and on-site etiquette AND did a great tutorial on photos and how to take them. Tim Hyde from K-102 did a talk on Office Etiquette and Kia from Cities discussed vehicles.
- I did a thing on PPM and loyalty and then they went outside to get a tour of the vehicles and the remote set ups.
- They then enjoyed pizza and a performance by a Country artist.
- I did a thing on bannering.
- They wrapped up with an inspiring talk from the OM and they hit the streets to implement what they learned.
Prediction: the number of complaints from clients and AE's and the public in terms of intern misbehavior will be minimal.
As outstanding as interns in Fun Run Shirts (thank you Jay Kruz) at a tent in front of an arena, KNIX in Phoenix up'ped the game at Taylor Swift. People in red body suits generally will get your attention.
Match The Mouth
One of the stations has a walk-in dental place. 24 hours. Multiple locations. An obvious sponsorship for them would be if you have any kind of station team. Softball. Basketball. Hockey. Sports that tends to lend themselves to dental injuries.
The other option is to post close-up shots of about ten smiles and match them to a celebrity's name for a prize on-line.