CPR Promotional Check-Up - Aug 2, 2013
August 2, 2013
Follow The Belieber
WIXX in Green Bay hit a homerun when they had people march in a parade holding cards with numbers to text in and vote for them: winner got tickets to see 1D in Chicago. And it was GREAT marketing in front of 75,000 people on a parade route.
One of the stations has a Bieber backstage "deal" this Fall.
Apply the parade promotion to this artist and you'd have "Follow The Belieber".
One of the air staff at Fox FM in Melbourne enjoys, how shall we put it, a good drink. To the point where it's part of her shtick. When you see her in public, she usually has one. She's declared it "Dry July" and donated all the money she saved on drinks, to a children's hospital charity. And she invited her listeners to join her in temporary sobriety and quest to save and donate.
Many/most/all/some/none of you have done the contest where someone wins a trip and there's a methodology that involves them inviting a friend. What if you did a contest where you took an on-air caller, they get a concert ticket for them AND one for their friend, if they return the DJ's text query within 30 seconds. You want the initial on-air component because most text contesting is done dry and boring and with no excitement. You do contests on the air not because people will play, but for the excitement and the promo. Caller gives the DJ their friends addy, he quickly tm's them and asks if they want to go and that they have 30 seconds to RSVP. If they do, they get the ticket. If they don't, the designated caller loses theirs too.
Quite a few drive time shows will have listeners call in and alert other commuters to lurking cops and speed traps. What if you did that via text and then resend to the database in their cars rushing to/from work.