CPR Promotional Check-Up - Aug 5, 2013
August 5, 2013
Must. Have. This.
One of the PD's is going to be the between-the-periods entertainment for his market's hockey team next season and has already begun compiling games and themes. This? This is amazing.
For The Morning Shows
Class Photos Speaking of Laura, she and the staff today re-did their senior pics. Who looks back at their senior class photo in the yearbook and goes ""Damn, I looked great!"? Thus the shot of Laura looking thoughtful with her chin on her fist.
WhatYaWearingWednesday If you don't follow Elizabethany at Hot in Norfolk, you should. She mastered social media before Kane discovered her and truly has an engagement with her audience through Facebook and Twitter. Today? Post a pic of what you're wearing. It IS rocket science.
Intelius This is one of the great ways of tracking down "regular person" interviews. So, a woman in Baltimore does something stupid in front of the neighbor's house and the video goes around the world twice before breakfast? You can get her home phone number with Intelius 90% of the time and usually for no cost.
Food Truck Friday AMP in LA has done versions of this, but the concept is fairly simple: market to the at-work nesters and at noon on Friday one of the workplaces gets fed by the morning show and a foodtruck. The next level of that is a Food Truck Pageant and the morning show invites all of the vendors down for competition and an awards banquet.
Win, Lose Or Draw Done as Pictionary at KDWB where Dave would whisper a person, place or thing to Steve O who would have ten seconds to draw it and then they posted it on Facebook. The first person to ID who or what it was, won.
NKOTB They're out as The Package and if you target 34 year-old women (like me) than tickets are a big deal. I'd do a 1991 Reloaded promotion. Listeners submit pics of them FROM 1991 and also dressed in the identical clothes with the identical hair and makeup. Closest match from past to present wins.
Lost Summer Loves Find a listener fresh out of a divorce and help them reconnect with "Dave the lifeguard" from 1989 or "Dana, the camp doctors daugh...." I've said too much. Send them to a drive in or something else that's seasonal for your market.
Fall Down For Fall Out Boys About to pop for one of the morning shows. The station vending machine has something like 28 items in it. They'll take 28 listeners, assign them each to an item and shake the machine vigorously until one drops. That item's "person" gets the tix.
Who's It This is like "Know The Show" but with someone unique (Prince's gym teacher) and two AE's or support staff as imposters. Listeners grill them like, "#3, did you ever make Prince run laps"? After some questioning you take some callers to see if they got it correct.
Hot Lifeguards Your next morning show "submit-post-vote" gallery.
Prize Vault Wars First, we never want to call it a "prize closet". Closets are small and even if yours is just a filing cabinet, "vault" sounds bigger. Pick one winner who gets to go through and choose one of every "thing" you have in there. For the average listener? This is a huge huge prize. Doubt me? Do it.