CPR Promotional Check-Up - Sep 18, 2013
September 18, 2013
Dave Ryan at KDWB did a contest awhile back where Steve-O had ten seconds to draw something, they'd post the pic and the first person to ID what it was intended to be, won.
One of the #1 CHR's has a Sesame Street roadshow coming through. The idea would be to have the toddler child of a staff member draw a different pic each day, and the first person to ID what it was (in the kids words), wins.
If you truly care about doing something that will get you TV coverage, a topic on Halloween morning won't qualify.
How did David Letterman spend the first few years of his show? Throwing crap off roofs. And every year some station will do a pumpkin drop and it'll be monstrous. Last year? That went to Q-104 in Halifax. This is the recap from Jayme Lynn Butt, the person with the coolest name in Radio outside of me:
See video attached for a better idea on how this went down last year.
The pumpkin was 600 pounds, the crane was about 5 stories high ... we had 104 qualifiers and they all had a "numbered" ping pong ball inside the pumpkin.
It was truly the most amazing thing I've ever seen!
This year we're going with a 1000 pound pumpkin ha-ha.
We fenced off 250 feet away from where the pumpkin would smash but that was barely enough. As you can see in the video, the videographer (and myself because I was standing beside him) almost got taken out by a giant piece of pumpkin.
Whatever crane company you work with will be able to tell you how many feet they need for insurance purposes.
Why Clients Should Not Tell Us How To Do Radio Promotions
I would never have the audacity to walk into a muffler shop and tell them how to fix mufflers, but they don't seem to have a challenge with telling US how to do our jobs. From a station whose company begins with the letter "C":
From the AE "the client LOVES the "out of the box and VERY creative idea that you've submitted for the huge grand opening"....but they'd prefer to do a "caller 25 with trivia questions"...of course it's a grocery store. we pitched a "let one shopper have a 97 second shopping spree" before your grand opening. we cut the ribbon and that person hits the store without anyone in their way for 97 seconds and they get whatever they can grab. i managed to convince them that it's more effective than trivia...just gets frustrating when you have to take an extra couple of hours to explain that to a client who thinks "grocery trivia" is a good way to build excitement for a new store