CPR Promotional Check-Up - Oct 21, 2013
October 21, 2013
Great Moments In Client Instagramming
I'm sure that when Johnny Twitter sat down and created his social media namesake he thought "What a great opportunity for radio stations to spam and lose their followers with client discounts and other offers!"
It's entirely possible I'm on crack but I can't imagine the click rate on "(Station) reminds you to text 'taint' to 183496 to get a 2 for 1 coupon for Jiffy Lube" is going to be too astronomical.
So the ever-cool 94/9 in San Diego had a bunch of tickets for an event with a text contest sponsored by Naked Juice...naked juice? Naked? Nah...there's nothing you could do with that.
They were gone within moments and now they were stuck with having to come up with a followup to it.
For Your Halloween Clients
One of the stations has a theme park with an annual spooktacular(c) month of events and a lot of tickets to giveaway. You COULD do "Monster Mash" and get six or seven movie monsters in a clip and post on your FB. ID even one and get tickets.
The Lessons Of Facebook
So many radio stations are so freaking disconnected from the audience's social media reality. Post a photo of Justin Bieber and "Justin steps out with new pants" and tell me what you get. Post a photo of a dog with puppies, and tell me what you get.
Late August was all about people posting pics of their kids going back to school. So Lite Rock in Glens Falls included them in their Back To School promotion and the stats exploded and the client went all kinds gooey happy. To which I ask, "Gee, ya think?" People were doing it anyway so do it on the station page. http://literock969.com/roland-rogers-school-wins-back-to-school-photo-contest-see-the-picture/
High School Football & Cheerleaders
Yes. It's that time of year again. On Tuesday night I was on Twitter and saw that literally 1 in 3 messages scrolling past me were from students in Greenville, SC wanting Shorty from Hot 98.1 to broadcast from their game. I mean, there were literally a buttload(tm) of these tweets. The school with the most gets the broadcast.
Better than having a squad in for ten minutes? Having them come in and take over the show. Amp in Boston was the first "on" this and are back again for '13. http://1033ampradio.cbslocal.com/hs-football-challenge/