CPR Promotional Check-Up - Nov 19, 2013
November 19, 2013
Obviously there's no place better to be on the day after Thanksgiving then at a mall. Sitting there doing a straight-up remote? Will redefine the meaning of "sucks" for a generation.
The crowd is braving temps, traffic and are possibly putting their own lives at stake to save some money. A canopy, table and prize wheel? You won't even be on their radar.
So,..what can you do?
Secret Santa This is actually the day NOT to do Secret Santa. You'd have to have a pretty huge carrot to dangle to entice the non-bargain hunters to go out and get into the frenzy. Plus you REALLY don't want the mall to know you're going to do it, for so many reasons I can't even begin to list them.
Golf Cart Shuttle Service You pretty much need to be in a place that doesn't have snow, like Orlando, where 102 Jamz was the first station to get a trailer of golfcarts from a client, set up at one of the main entrances to a mall and take people out to the far reaches of the lot to their cars, with all of their purchases. All they requested was a donated toy.
Line Holders God invented interns....to sleep on the sidewalk for winners.
Crowd Caffeinators This is the live shot. This is where the TV crews are going to be; with the idi...hearty shoppers who are waiting at 4 am for the doors to open. Leighton in Grand Forks had music, warm food, games, coffee and other entertainment for the pre-dawn lines last year.
More Ways To Torture Interns Dress them as elves and give them away to winners to carry their purchases as they stroll the mall. Wild in Tampa referred to this as their Escort Service.
For The Guys Luckily my wife knows better than to drag me to a mall on the day after Thanksgiving. But some men aren't so lucky. Amanda Stewart at Kiss in Charlotte had the idea to set up an area with some couches and a flat screen so men can take a load off and watch some football.
Wrapping KSFM had a table and promo people and people could get their gifts wrapped for a small donation to a kid's charity.
Caroleoke You want an activity. You want more than just the canopy-table-wheel ensemble. People singing Christmas songs would do that.
Reindeer Races Hourly diaper crawls with tots wearing those novelty antlers. Prizes would be mall giftcards.
Get Plastered For Hunger The two times this has been done were at malls during the holidays. Simple. You catheter the morning guys' winky, wrap him in a fullbody cast, put him on display in the center court and have people donate cash. He gets cut out in sections as monetary goals are reached. Simple, right? From 98 PXY in Rochester. http://www.cpr-promotions.com/kx_plastered.htm
Money Machines These create lines. And make an obsolete prize wheel look ancient.
The Giving Tree If you haven't done one of these, you'd want to start collecting info on families through agencies and other service organizations now. But what a GREAT place to debut it.
Psychic Santa People love psychics. Which is why Gary Spivey on the KDWB Booty Cruise is AS big as the male dancers. Which is why Kiss in Boise had their psychic at their broadcast booth at the summer Music Fest...and there was a huge line to talk with her. I'd have a psychic at your location to tell people what they're getting for Christmas.
Photos As evidenced by stations that have had Gaga or Bieber standups at their concerts, people love these faux photo ops. You DON'T want to detract from or under-cut the photo-with-Santa business, but this shouldn't be competitive if it's free and the shot is with an artist.
She's Going To Feel That One On Monday
I shared this link with a couple of stations yesterday. Brandy getting taken down from behind™ by her co-host Ryder at a football game in Saskatoon. http://www.youtube.com/watch?v=k_XYobW_AHA Sadly I don't have the video of former Vikings snapper Mike Morris laying out Donna Valentine on the lawn outside K-102 in Minneapolis.
For the website, what if you posted the following list of NFL Cliches and had the audience each get one pick or vote. Voting closes at kickoff on Sunday or Monday. If the cliché you chose was the most used during the telecast of the game, you win.
It's the grand-daddy of them all. (The Rose Bowl, of course, and Keith Jackson's lasting contribution to the world of sports cliches)
The road to the Super Bowl goes through Miami.
There's a quarterback controversy on this team.
They have to play ball-control offense.
They have to establish their running game.
They have to stop the big play.
They need to dominate the line of scrimmage.
They have to pound it out on the ground.
They need to air it out more.
They have to open up the passing lanes.
They have to take care of the football.
They should just go out and execute.
They have to make plays on both sides of the ball.
They should go out there and play smash-mouth football.
The Irish should just play Notre Dame football.
They have to stick to their game plan.
They should throw their game plan out the window.
Their secondary looks porous.
They have dangerous deep threats.
It's a low, line-drive kick.
The ball went off the side of his foot.
The ball takes a Denver bounce.
They're going to call a timeout to ice the kicker.
This should be a chip shot for him.
That kick splits the uprights.
They're looking at third down and forever.
They're in four down territory.
It's decision time for the Broncos.
They're in the hurry-up offense.
They're trying to milk the clock.
They're in no hurry at all.
The defense is showing blitz.
That keeps the drive alive.
It all depends on where they spot the ball.
They're marking it just shy of the 40 yard-line.
They're marching down the field.
This is their deepest penetration.
They're knocking on the door.
They've got to punch it in here.
They've got to take it to the big house.
They'll have to settle for three.
You really want to come away with some points when you're this close.
They're playing with a short field.
They're playing in the shadow of their own goalposts.
Let's see if he can orchestrate a comeback.
Now they've got some room to operate.
The defense must make a stand.
They can't cough it up here.
Great blocking at the point of attack.
They're running it right up the gut.
He bulls his way for extra yardage.
He's a bruising running back.
He's overdue to break one.
He rumbled down the sideline for 30 yards.
He had to cut back against the grain.
He couldn't turn the corner.
He shook off several would-be tacklers.
Nobody laid a glove on him.
You could have driven a truck through that hole.
He'll be buying dinner for the whole offensive line after this game.
Elway is audibilizing.
Elway called his own number.
Elway has great pocket presence.
Elway is a real gun-slinger.
Elway has all day back there.
Elway has all kinds of time.
Elway has an eternity.
Elway has all the time in the world.
Elway is directing traffic.
Great read by Elway.
Elway is spreading the wealth.
Elway had a man wide open downfield.
Elway had to check off his receivers.
He got a step on the defender.
That was a circus catch.
That was a timing pattern.
Great touch on that pass.
That was a pinpoint pass.
Elway hit him right on the numbers.
Elway threw a strike.
That pass was right on the money.
He led him beautifully with that pass.
He heard footsteps.
That pass was very catchable.
They pay him to make those catches.
He's usually a sure-handed receiver.
That looked like a simple miscommunication.
That looked like a missed assignment.
That looked like a blown coverage.
He ran out of real estate.
They flushed Elway from the pocket.
You wonder how much punishment Elway can absorb.
That pass looked like a wounded duck.
That was an ill-advised pass.
He'd like to have that one back.
He threw up a prayer.
He threw into double-coverage.
Elway threw that one up for grabs.
Elway is trying to force the ball.
Elway telegraphed that pass.
Elway has happy feet.
He had him covered like a blanket.
We've got a late flag.
A flag there usually means holding.
This one will be coming back.
The officials could call holding on every play.
That's a costly turnover.
He'll try to tack on the extra point.
That missed extra point could come back to haunt them.
Great second effort!
That was a game saving tackle.
That was a shoestring tackle.
The defense had that play sniffed out.
The defensive line is quick off the ball.
Their defense is starting to assert itself.
Their defense is tough in the red zone.
This game is being won in the trenches.
These guys are going mano a mano. (In Spanish, this is "hand-to-hand" not "man-to-man" as some announcers assume)
That front line is 1000 pounds of beef.
It's a game of field position.
You can see the frustration starting to set in.
Looks like we've got some extra-curricular activity on the field. (i.e. a fight)
We hope that cooler heads prevail.
They have a few choice words for each other.
They're just exchanging pleasantries.
They're going to tee-off on him.
He was blind-sided.
That hit really cleaned his clock.
He really got his bell rung there.
He put the lumber on him.
Welcome to the NFL. (Said after a rookie quarterback is sacked during his first game)
They really laid him out on that hit.
He was really clothes-lined there.
He ran into a brick wall.
He was literally run over by a freight train. (To the best of our knowledge, no locomotive has ever entered a football stadium and struck a player; the announcer probably means the player was FIGURATIVELY run over by a freight train.)
He's slow getting up.
He's walking rather gingerly.
Looks like we've got a player shaken up.
We don't know the extent of his injuries.
We hate to speculate on the injury...(but we will anyway).
They can ill-afford to lose him.
Their locker room must look like a MASH unit.
He left the field under his own power.
He's gonna feel that one on Monday.
They can't stop the clock so he'll just take a knee.