CPR Promotional Check-Up - Nov 22, 2013
November 22, 2013
90.3 AMP in Calgary had meet and greets for Pink so they did a "One Last Kiss" kissing marathon, one of the greatest methodologies ever.
Proving that Phil Becker at Oasis Radio is in the upper percentile of the learning curve, Hot 96.7 offered t-shirts to people to like them. It went "kablooey" in tech terms.
Because A Boring Jock Bio Sucks
An OM to remain nameless is looking for an APD/MD. He was reading me the cover letters he was getting from applicants. 9 out 10 were generic "Thank you for your time. Please see my attached resume and audition audio."
It was real scintillating stuff that relegated the packages to the bottom of the heap.
We're in show business. And with every jock bio seemingly being "10 Questions With" and a Glamour Shot photo, most just blur into the landscape. As Tommy Kramer says, "If everyone is doing something, don't do it."
I have other great examples but this is the most recent example I stumbled on that showed a sense of self deprecating humor and some actual creativity.