CPR Promotional Check-Up - Mar 3, 2014
March 3, 2014
J-Kruz at 94/9 in Cincy nailed it. The t-shirts that we give away look like "Fun Run" shirts. No vibe to them. One thought? Go out and sit at a mall or other public location and look at what your demo is wearing. And then work from there. When all the teen girls had pants with stuff on the butts, a couple of the CHR's went and did it. The HOTTEST promo item they ever did. KUBE in Seattle did shirts that looked like they'd been washed about 100 times. The kids ate them up.
Prom With A Twist
The whole 'win a date to prom with a DJ' bit has been so over-done, and usually poorly. If you want to do this, call me. I've got a hook. But, what if you spun this and had your morning guy or girl take a teacher to prom. Fact: every school has a cool teacher. Have the students nominate a teacher who is single and maybe had never gone to prom. Do a limo. Bring some of the students along. Again: this stuff is only an excuse to be out at these big events.
March Ticket Mayhem
They did this at Wild 104 in Binghamton where it was all about tickets. Movies. Ski passes. $50 blocks of lottery tickets. AHL hockey tickets. Minor league baseball tickets. Concert tickets. Tickets, of any kind, are terrific prizes. The more the merrier.
The waterpark Sales requests have begun to trickle in. One of them wants "something" for the 1st day of the season
Couple of things you could do with something like this. First, you could post ten men's swim suits (ugly and small are assumed) and ten women's swim suits (ugly and either really really small or really really big) on the website and let the audience vote and choose what your DJ's will wear at the event. For the entire four hours. Good examples of things you can torture the female co-host with are at www.ahiida.com
Another option would be to put the morning show with a group of highschool synchronized swimmers for a week or two of practice and have girls and the DJ's debut "Swimming With The Stars" at the event. Kind of like the water ballet scene from Caddy Day...
...And Speaking Of "Caddy Shack"
One of the stations is looking at a beer promotion and was thinking perhaps, something based around golf. Go and ask the 45+ men in the building "Would you attend an event hosted by Lacey Underall?" Then book her. www.cindy-morgan.net