CPR Promotional Check-Up - Mar 11, 2014
March 11, 2014
May is National Barbecue Month and a restaurant has asked a station for a promotion. What if you got ten grills, ten racks of ribs and ten men for a cookoff in the parking lot. Guys bring their secret home recipes, people stroll, nibble and vote. Winning dude gets a paid gig for a night cooking at the restaurant, using his special concoction.
They've come to a station asking for something called "added-value but with no additional money being spent." This is a totally foreign concept. Never heard of it before.
First, as far as I can tell, no station out there is the "In Line" music for drive-thru lanes. "Hi, this is Mike and Kate from Mix 108 and while you wait for your biggie fries, please enjoy this new song from Arianna Grande off her new 'Jailbait' CD."
Wild in Tampa did something where they honored a teacher a week on their website. What if you had Wendy's sponsor "Virtual Apples"? Just a weekly salute to a teacher in the community on the website. No need to overthink it. A tribute and maybe some stuff from the client.
FUPA To The Front Row
I have the kind of unique relationship with one of my old exchange students that allowed her to shoot me an email last night that included the line "I really need to get back to the gym. I'm growing a FUPA." KLUC did Cameltoe To The Front Row and posted listeners submitted pics for voting. This just seems to be the next logical extension.
April Fools Backmasking
I don't think a station has done this as a bit. There are always Urban Legends. But nothing from a station.
One of the Newcap PD's wanted me to monkey around with a stunt involving a song from their format. He had hit the wall and was trying to figure out the rest of the bit.
My idea? Play off the Power 96/Miami stunt where they convinced the audience that unintentional graphic images had wound up in their bus boards. You just have to stare hard enough to see it. And people did.
This bit would have the morning entetainment news talking about how an incredibly obscene and profane message was found backmasked into (song) and was being pulled from playlists all over the world. You want to go with a song from the past. Nothing that a label is working and go bezerk over.
Stage calls from listeners who have listened to it backwards and could NOT believe that they (band/artist) had done that. How amazingly profane. Disgusting. Mysogonystic. Somebody runs into Production, records it and gets the audio on the website because, well, you could never air it.
Two options for an out:
- Garbled backwards stuff and then your morning show saying "April Fools, sucker".
- My preference. Admit that the audio is low. That they need to turn up their speaker to full volume and listen closely. But it IS there. Garbled backwards audio and then someone in a booming voice saying "Hey everybody, I'm watching gay porn and I LOVE IT!" This was the payoff for a Britney/Justin thing that Dave Ryan and I came up with a few years back. It was huge and got forwarded and posted all over the place.