CPR Promotional Check-Up - Mar 19, 2014
March 19, 2014
For Clients With $$$
Occasionally you will have a client give you money to put together a money can't buy prize. This company does that with travel. Superbowl. Concerts. Events. I once had a client pay for a prize that sent two winners from San Francisco to Greece to see Michael Jackson. The concert was two hours out of five days that were crammed with a cruise on the Aegean, a candle light dinner in the Parthenon...you know...the basics. http://rpmc.com
Carina at Kiss in Phoenix turned the outside of the Justin Timberlake show into a red carpet walk from Hollywood. Liz from Q in Memphis asks: "How cool would it be to do this at a school for their prom?"
And she would be right.
Kind of like DJ's broadcasting from the Grammy's, no one cares that they get a free car to drive and talk about. "My friends at Wilcox Chevrolet..." please. No one believes that a DJ would voluntarily choose to hang out with a car dealer or a vein stripper or an installer of gutter guards.
Hot in Houston had four women from the audience each get cars and blog about them. These weren't paid spokespeople, these were actual listeners who truthfully talked about how the car made their life more effective and easier.
We did a brainstorming session at Hot in Ft. Wayne with the Sales people and my suggestion was to have a DJ's dog do the testimonials. Why? Who enjoys a car ride more than a dog? And as a pet owner, if my dog likes the car, you got me. And Subaru feels the same way http://www.subaru.com/dogs/index.html