CPR Promotional Check-Up - Mar 27, 2014
March 27, 2014
It's entirely possible to overthink this. This will be covered locally, without a question, on the evening news. And to do a music feature or somehow acknowledge this, would be free and would probably get you covered. So, laziness would be the only decent excuse to ignore it. From Mauler at Hot 89.9:
We're plaingy an hour of baby making music so people have something to listen to while there are in the dark for the hour keeping themselves 'busy' So ballads, slow jams, grinding music from Usher, Ginuwine, Justin Timberlake, Marvin Gaye's "Let's Get It On" etc....
Show Us Your (Call Letters)
The post-launch contests at the Wilds in SFO and Tampa, and at Wired in Philly, were the bits where you offer up $10,000 to the audience to market the station. Best display wins. In Tampa, I think it was a listener who streaked Monday Night Football in logoed bodypaint.
Look at http://www.dailymail.co.uk/news/article-1164492/Teenager-paints-giant-phallus-roof-parents-home.html and tell me that THAT doesn't have the potential to take the old contest to literally new heights. Get the call letters on Google Earth and win.
A Car Dealer Event
One of the stations is doing a day-long event with one of their dealers that is kind of a version of the Fire Department Open House out where I live. One evening every October, there's free hotdogs, chips and drinks. All the vehicles are polished up and on display for the kids to climb on. They have a portable unit that resembles a small house and kids can crawl through it with fake smoke so they learn to stay low. There's a demonstration of them putting down a fire. They had a Life Flight chopper come in and you could sit in it. The kids could put on a helmet and shoot an actual fire hose at a target.
It was geared at kids 2-12. And with that demo...you get the parents.
The thing in Scandia is a MUST for my kids. We go every year. They get to crawl around on a pumper truck. Try the hose. And did I mention the free food?
Said station is doing this at a dealer. Which is perfect because what do car lots have? Space. And while the kids are meeting Fire Pup and getting balloons, the vultures will descend on the parents.