CPR Promotional Check-Up - Apr 10, 2014
April 10, 2014
First, if you're going to do a remote at a theme park, mike yourself and ride the rides. Most theme park broadcasts are as exciting as a remote from Popeyes. One of the stations has been tasked to do "something" on opening day. They're looking at doing a cellphone scavenger hunt. As everyone comes in they're given a list of things to take a photo of when they're strolling the park.
- Little boy with ice cream on his shirt
- Baby in stroller
- Strolling musician
- Someone screaming on a ride
- Someone wearing a Dale Earnhardt t-shirt
- A guy wearing a fanny pack
- A smiling park employee
- A park employee cleaning up litter with tongs
- Someone laying down on a park bench
- A family all dressed similarly
Bring your mobile to the station jock and win a prize if you found all ten.
They're about to return at one of the stations. Great prizes? Absolutely. But a lot of stations seem to have forgotten that we're in show business and have just done incredibly boring stuff with them. Said station is going to do what Magic in Colorado Springs did; and make these celebrity's purses. So not only do you win Britney's purse, but the pack of Marlboro's, the flipflops and the bottle of prescription anti-psychotic meds that were in it. Or Lindsays purse with a can of Red Bull and an Indigo Girls CD.
Yippee Skip Day
Back in the day when I was at WLOL, John Hines and Bob Berglund would do something on the first "nice" Friday of the Spring. They'd get all their ducks in their proverbial rows and when the weather report looked like they could guarantee a nice Friday, they did it. Sounded spontaneous.
So that Friday they announced that it was too damn nice to be inside and declared it Yippee Skip Day and to join them starting at 8 am down at Lake Nokomis. They then made (set up ahead of time) calls to various clients who enthusiastically agreed to show up with a truck of ice cream or soft drinks or whatever. They jumped in the van and the party was on. We hung out at the lake all day, played volleyball, softball, threw Frisbees and watched as the masses cut work and school to enjoy the weather.
The final element that made this a '10' was that John and Bob wrote fake doctor's notes for people to bring to work/school on Monday, explaining their absence was due to some illness or condition.
For Your Next Catered Affair
It's a fair bet that sometime in the coming months, many of you will rent a venue, book some acts, sell some tickets and do a concert. And with artists come riders and with riders come catering and with catering comes leftovers. That's where the folks at Rock And Wrap It Up come in. They contract with tours and venues to come in after everything is done for the day/night, take all the backstage food that would otherwise be tossed, pack it and deliver it to homeless shelters and missions. It's a tremendous organization that has taken what would usually be wasted and used it to serve literally hundreds of thousands of people. For more info on how they can tie in to your next show go to www.rockandwrapitup.org