CPR Promotional Check-Up - Apr 24, 2014
April 24, 2014
"We're under the gun to get more people in the database" is a frequent email I get. Really? People don't want to get more spam? Plus, and let's be honest, every station has a VIP or Frequent Listener Club. They all sound the same. Ed from Wild 94.1 will randomly pop in on past contest winners and if they're listening at work, reward them with a new prize.
What if you did S.P.A.M. (Spectacular Prizes And More) and randomly take members of the database and hook them up with prizes. No contesting. Just a "thank you" for being a fan. Nothing they have to drive down and pick up. Stick them on a guest list or something. And make sure you acknowledge they're "being rewarded" ("winning" sucks) on the website.
One of the KOOL stations has a "Mothers Day gift basket" but realize that, even for their format, that's a lame name. First: you need to get the audio from "The Office" of Michael raving about how great gift baskets are. "CYA" was one name they came up with. I like "Fast Track To Mom's Favorite" and "Mommies Little Suck Up". Or do it as something the airstaff brings to her and call it "Mom's Easiest And Most Painless Delivery".
A Car Dealer Event
One of the stations is doing a day-long event with one of their dealers that is kind of a version of the Fire Department Open House out where I live. One evening every October, there's free hotdogs, chips and drinks. All the vehicles are polished up and on display for the kids to climb on. They have a portable unit that resembles a small house and kids can crawl through it with fake smoke so they learn to stay low. There's a demonstration of them putting down a fire. They had a Life Flight chopper come in and you could sit in it. The kids could put on a helmet and shoot an actual fire hose at a target.
It was geared at kids 2-12. And with that demo...you get the parents.
The thing in Scandia is a MUST for my kids. We go every year. They get to crawl around on a pumper truck. Try the hose. And did I mention the free food?
Said station is doing this at a dealer. Which is perfect because what do car lots have? Space. And while the kids are meeting Fire Pup and getting balloons, the vultures will descend on the parents.