CPR Promotional Check-Up - Apr 28, 2014
April 28, 2014
This came up in an email exchange last night. Think of it as the social media equivalent of Fugitive.
You create a resident of your market and a Facebook page for them. Get them some friends. A profile. Have them like a bunch of local stuff...and then alert the audience that someone in the city has (amazing tickets or artist experience). All you have to do is start friending everyone you can find, and ask them if they're the (Station) Fakebook.
In Albuquerque at KOB-FM there were 700 people who eventually stumbled on the right person and they drew from them for No Doubt meet and greets.
Smarter Then Our Moms
One of the CPR clients has some rather Jerry Springer-ish bits planned for Mothers Day. Good. Jerry's done all our research for us. Why does he do "My Mom Dresses Too Damn Sexy" over and over? Because it works. If pimping out moms isn't your thing, then how about getting the morning show's moms in the studio and throw questions at callers and the moms. If you're smarter then OUR mom, then you win something for YOUR mom.
Remind me to tell you about my Herve Veleschez encounter. But first...a word on body art.
There have been more then a few morning show bits about selling ad space on someone's forehead. Which is cool. I can support that. But what else can you do with tattoos?
Temporary tattoos are also great for any kind of fair or festivals. Kids love them and the parents put up with them. And for pennies.
What's the stupidest thing that you could do when you're drunk? Get a tattoo. So Wild in Tampa has regularly had tattoo-ists at their clubs nights just to help the process along. The station also did a bit where they fixed old tattoo's. Kinda like Johnny Depp changing Winona Forever to Wino Forever.
We've all done laminated backstage passes. What if you did henna tattoo's on arms as your backstage pass to your next concert? How cool would that be? Your listeners would go to work or school and show everyone.
One of the stations is about to do Ugliest Ink as a web promotion.
For The Morning Shows
I'm presently enmeshed in a drama with a Nigerian scammer who friended me on Facebook and is trying to get me to wire "her" money so she can get her passport back and come home. Nigerian email and web scams are all-pervasive. One of the Rhythms is going to have a scammer voice their Bills promo. This is a GREAT website for messing with these people http://www.419eater.com I'd use one of these tactics and post the email exchanges.