CPR Promotional Check-Up - May 8, 2014
May 8, 2014
In 2007 I met maybe the two best street teamers I've ever encountered, at Q-104 in Halifax. Christina Fitzgerald and Ruby Carr. You know how you'll meet someone and just think "This might be the smartest person I've ever met"? Double "Bing!"
In Canada they nurture and grow talent. Christina is now MD at Live in Halifax and it's now official, Ruby is the new morning co-host at Z 95.3 in Vancouver. To put this in U.S. perspective, it would be the same as a van driver at Q in Memphis working their way to mornings in LA in 7 years.
The Old "Quit On The Air" Ploy
When I was just a baby promo geek the morning show at my station in Minny walked off the air one morning as a bit. 31 years later my friend Todd mentioned it unsolicited.
So, this April Fools bit from Nova in Australia should have a half life of a nuclear plant mishap. http://www.novafm.com.au/station/national/show/fitzy-and-wippa/video/fitzy-resigns-live-on-air
Game Of Phones
Very simple. Have listeners register their phones with you. Call random entries using a new mobile phone (maybe from a client) so that the caller ID is just a number and not "Station" and if they answer with the phrase that pays™, they win.
Since most Hallmark holidays are acknowledged (there's that word again) through three ways, imaging/Googlizing, weekend themes and a morning show bit, tomorrow would be M Day for the morning show and mothers.
Unless you have Lite or Easy in your moniker and have Phil Collins on the masthead, delivering flowers might not be the route to go.
How Well Do You Know The Moms "How Well Do You Know The Show" is a tried and true bit. This would be with their moms. Like, my mom interned with the FBI during WWII, once went to a Grateful Dead concert, stumbled into a "shoot" in LA and ended up in the opening credits of a TV show and went to a highschool dance with James Arness. Come up with a bunch of factoids about the moms of the morning show and listeners have to connect the info to the right mom to win, ie: "Once was in line at a bank when it got robbed?"
Who's Your Daddy? KOB-FM channeled their inner Jerry Springer and ambushed some guy at work and had him take a paternity test. They got the his/her tests from a client so the cost is ZIP, which is always nice.
Pre-Bumps Baby Bumps, as started by the morning show at ZHT in Salt Lake City, kills. Submit a photo of your pregnant belly with the station logo written on it, these are posted and voted on. You probably don't have the time to get this going. HOWEVER...on FB, post an ultrasound and have people do a caption contest. I've seen this done a couple of times and it's actually very funny and interactive.
Bad Mother There was a GREAT thing that the NBC affiliate did here during the State Fair where they had a (seemingly) pregnant woman smoking and drinking beer. It was under video surveillance and they awarded prizes to people who approached the woman and "corrected her". You could seriously get press.
In Lieu Of A Spinal Block There's some kind of electro shock thing that will give guys the sensation of birthing. "For all the mothers other there, we feel your pain". Nothing says a million hits on your site more than a video of the morning guy experiencing the miracle of birth.
Proxy Players Have the moms of the morning show in-studio or on-line, playing for listeners all morning with trivia, name that tune, whatever. If my mom knows what Kim K's middle name is first, then Debby from Anoka who is on hold, would win.
Extreme Pregnancy Terror You know what no one has done? EPTvention. Many many many (many?) men have had girlfriends pull fake pregnancies on them. Find some dude in FP Hell and ambush his GF at work and ask her to take an EPT. It's a Reality TV Show waiting to be made.