CPR Promotional Check-Up - May 28, 2014
May 28, 2014
The Second Chance Summer
A station-that-must-remain-nameless has the op to score scads(tm) of tickets to lots of shows like Def Leppard, Chicago, Motley Crue, Aerosmith, Pat Benatar and Lynyrd Skynyrd. The concept to tie them all together? The Second Chance Summer. Call in and tell how you had tickets to Motley Crue in 1987 but your dad grounded you for mowing over a rock and breaking his Toro.
That's the Summer focus at one of the stations. It's taking basic promotional ops that drop in their laps, like concerts and celebrity visits, and tweaking them with limo and shopping and other accoutrement so it's a money-can't-buy prize for a winner.
One of the stations has a clothing store that wants something for back to school.
Ryan was a young woman who was the first real Street Teamer at Wild in Tampa. She was the Fashion Coordinator for the station. She took the GM's credit card and bought clothes so the airstaff did not look like idiots when they were out in public. (She later got wasted and lost bowel control in a limo at a concert. She never returned.)
What if you did a version of Hot 89.9's Party Girl and had a very hip intern or street teamer be your critic. Updated webinars on what is hitting fashion-wise and what is now passe'. Could be done for the summer. Most definitely for BTS.