CPR Promotional Check-Up - Jun 17, 2014
June 17, 2014
Best Seat In The House
For the summer, one of the stations has a row of seats every Friday night at a theater. For the average schmo, a free pair of tickets on a Friday night? Huge. Their row even has velcro'ed logos on the seats.
Hot in Houston started the car bit where five women each got a free car to drive for the summer, in exchange for blogging about it. What if you found a woman who had just tested positive for being pregnant and turn her into a little Twitter star as she tracks hour by hour her burgeoning belly, morning sickness, shopping for a crib, all the stuff that will make the moms in your awdience go "aw...."
Wizard Of Bras
We're always looking for a bar contest or activity to keep the crowd entertained. There was a viral video a couple of years ago of some guy in a dorm who unhitched 10 bras in about 12 seconds. There's a contest there. The women who participate should all get a drink for loaning their bodies to the event.
Doing The Research
Your states' department of tourism will have a website that should have most of the events you'll want to be at. Also, have an intern go to the website of every suburb and outlying community and get the info on their summer festivals AND 4th Of July celebrations. Get a calendar. Start penciling stuff in.
"But we have remotes" is the #1 excuse for missing the opportunity to politic the station to thousands and thousands of people. (Though, the same six people who come to each remote and complain about the quality of your swag and the pizza, appreciate the effort.)
Figure out a way to have people at a festival and still be at Famous Footwear. It's that important. Borrow a soundsystem from your mixer. I've had to do that about 8000 times. There's usually a way to make this work.