CPR Promotional Check-Up - Jun 20, 2014
June 20, 2014
Outstanding, Old School, No I's Or Apps Summer Marketing
Having a vehicle specific to the season is a bonus. Like 'OMC and their ode to the Griswolds.
Kiss in Dallas has commandeered an ice cream truck and on uber hot days has gone out and just unloaded product on the masses. My first 4th in this job I was at the station in Jacksonville and we just cruised the boardwalk handing out cold sodas. The temp was approximately 18,000 degrees so this was well received.
BEN-FM in Philly started the summer with their truck hitting any/everywhere this three day weekend. Again, it's possible to overthink prizing. Listeners could go to the site and request a driveby.
Mix in KC used to do Popsicle Drops and bring frozen treats to seasonal workers like landscapers and road workers. Rock 97 in Buffalo used to give out shirts for these poor sweltering people to wear while tarring potholes and it was GREAT signage for the traffic creeping past. Jamz in Birmingham has done Heat Beaters with water and soda to this segment of the audience.
Just done as Water Drops at Hot in Knoxville
Great Moments In Summer Monikers
The "No Bummer Summer" at Y-94 in Fargo.
Great Moments In Alternative Names For "Photo Gallery"
"The Z-102.9 Scrapbook" from the aforementioned Z-102.9 in Cedar Rapids.