CPR Promotional Check-Up - Jun 23, 2014
June 23, 2014
In the US the 4th is the metaphorical halfway point of Summer and hot weather. And every Summer some troglodyte will leave their dog in a car while they're shopping, it will die and for days afterwards the news will be reminding us of the obvious: don't leave your dog in a hot car.
So, in an effort to be preemptive, Hot 92.3 in Fredericton did a public service video of one of the airstaff in a car, with the windows rolled up, with a thermometer and a ticking clock. It was a pretty excellent visual. (Sadly he died but they pulled a huge monthly and later named a studio after him.) File this for the first heat wave of the season.
From the lovely and increasing odd(tm) Laura Daniels at Joy-FM in Buffalo. http://961joyfm.com/the-selfie-song-office-edition-by-the-joy-morning-rush-video
The Ultimate Summer "Lifestyle" Series
Judy Ellis with Citadel loved me and would tell anyone who would listen that she'd rarely met someone "so insightful, dialed-in, big-picture, all while being a gentle and giving lover". Not really. She hated my guts.
We got into it over what constituted a "lifestyle" promotion. I believe that a great lifestyle promotion is so dialed in to the market, that station and that specific audience that it would be inexplicable for someone not there, to understand how huge it was. Like "Trading Duckblinds" at the Country station in Fargo.
Or...Oake On The Water at Minneapolis at Cities 97. They. Nailed. It.
Brian Oake goes out and does 3 to 7 at one of the million dockside, lakeside, riverside or puddleside bars in the market. It's not a remote; it's a show. Usually with a live act like Ingrid Michaelson.
And when you listen, you hear....the Twin Cities. This could not be anywhere but here.
So the question then is, what is that demo/format/market "thing" in your market, and what can you do with it.
You always want your first head-to-head with the competition after you launch to be a bloody, brutal buttkicking.
Z-95.3 in Vancouver launched a month ago and on Monday night they went head-to-head with Sonic-FM and QMFM at the Backstreet Boys show. And...the other stations Marketing Directors left early "in a rage" according to witnesses. When your old morning guy reaches out and says "You slayed us", you know that's good.
They applied everything we covered at Street School last week and even threw in a flashmob http://instagram.com/p/oPdYI4psaI
The aforementioned chalk board.
Street teamers New York and Fatty painting mike stands.
And the mike stands in use for Instagraming shots from the show.