CPR Promotional Check-Up - Jun 27, 2014
June 27, 2014
Your Next Gallery Contest
I lobbed out the KJR/Seattle and The Eagle/Virginia Beach numbers the other day. Imagine the worldwide reach if you did something like this? http://www.sonoma-marinfair.org/worlds-ugliest-dog And you could make $$$, which is always nice.
One of the first I saw was done by a Country artist who was on the road, bored, and just left laminates in the neighborhood around his hotel.
The beauty of this, so far, is that the benefactor is secret. Kind of like Gas Fairy, whoever this is is playing it perfectly. http://khon2.com/2014/05/25/hidden-cash-twitter-scavenger-hunt-in-san-francisco
I Love Big Balls
Whenever we launch a station, the first thing I've always tried to do in assure that the first head-to-head with the competition (usually a concert) is a bloodbath. And big latex punch balls are always a part of the plan. Sneak them in uninflated, send promo people up to the far corners of the arena or stadium and at set times, blow them up and toss them out. Some great examples from SHOREfest in Vancouver.
Divorcing A Friend
I heard this very reminiscent-of-Seinfeld thing on a station yesterday. A listener has a long time friend who had just sucked the life out of her. This person is just a drain on her emotionally and she doesn't know how to break it off. So the morning guy is going to.