CPR Promotional Check-Up - Jul 3, 2014
July 3, 2014
Tanks For Listening
I don't care if it's 1979 or 2014: $500 in gas is a great prize. KSON in San Diego combined appt. time listening with a web element. More winners. More chicken dinners http://www.listenerrewards.com/KSON/
Best Summer Ever
From the always cool Z-102.9 in Cedar Rapids where they added some sun glasses and bing; they have an umbrella.
Power in Richmond is doing The 92 Days Of Flyaways with a mess™ of concert trips and artist experiences.
The Selfie Summer
I like this. A lot. From Q-104 in Cleveland http://q104.cbslocal.com/category/summer/
Things You Hide, For $500 Alex
The stupid amount of buzz being generated by a benevolent person in the Bay Area has not even begun to abate. It's like the Fugitive™ but way bigger. Someone took a few thousand dollars and found a way to make it stretch out over a few weeks and turn the market upside down.
And a bunch of you have local versions about to pop. I would say that's good. I've done this before so here are a few things to keep in mind:
- If you are the first in your market on any kind of #hidden(thing) milk it for a few days before you pop that it's you. We're so desperate to be loved and approved we tell people everything up front. Why do you think the hysteria is so big in SFO? Because there's "mystery" to it. Again, like Fugitive™, as soon as it becomes a radio contest, the amount of people who will care will drop off dramatically.
- Unless you are a Newcap station where they revel on causing trouble and basking in the international publicity they inevitably get, don't do it in a library. Or on private property. Remind the people that it will be in reasonably plain site and that no digging or trespassing or climbing will have to be done. But handle this in the Tweets. Again, as soon as you have official rules, it becomes a contest and no one will care.
- Make sure you have someone with a camera watching and getting the find on video. Tweet it as if the mystery person was watching...they're always watching.
This is about to be done with gas. Good. Gas is always a great prize.
What else can you hide?
Microphones Bug'd is one of the all-time great promotions. Ask and I can walk you through it.
Followers Fakebook is a great social media promotion. You have a "follower" or "fan" with a prize. You just have to ask everyone a phrase. It could be anyone in the market.
Mistakes As done by Hot in Norfolk for April Fools Day. There were 37 errors on their website. Spot them all and win.
Logos The old "find the hidden logo" on the website ploy.
Wieners Based on my Inbox, lots of you have meat and grills to award this summer. Cool. "Find Our Wiener". (same as the logo thing)
Medallions Since 1952 the St. Paul Pioneer Press has been hiding a medallion during the Winter Carnival that's worth a large cash prize. You need to live here to truly "get" how large this is. A daily clue in the morning paper sends families and teams of co-workers all over the city looking for the thing http://www.coolercrew.com/treasure_hunt/map Done by KDWB/Minny and 93Q in Syracuse at their respective state fairs for Bieber tickets.
Laminates First done by a Country artist with a day off, time on his hands and a bunch of passes for the next night's show. Tweeted clues led fans to laminates hidden all over downtown Chicago.
Meaning If you don't know what My Three Songs is, shoot me an email. Basically it's a daily feature and the first person to call in and ID the common thread all three songs shared, wins.