CPR Promotional Check-Up - Jul 8, 2014
July 8, 2014
Beer Cooler Raids
I love this so freaking much. There was a major Country music event in southern Minnesota and Dave Lang from MN 93 was out hitting the area that most stations forget about with these kinds of things: the campgrounds. He was out there in the evenings and if he caught listeners with Bud Light in their coolers, he awarded them with Bud Light swag of which he had copious amounts.
Because It's Free
Did you know that if you go to www.cpr-promotions.com and under "Fun Stuff" and "Sound" you will find a massive amount of imaging accrued over the years and posted by Bel Boschi, CPR Director of Computer Stuff.
The best bits evolve out of random thoughts. Not an initiative or focus group. For no apparent reason, Katie Fitter at KOB-FM used to do Haiku Traffic. Audience loved it.
The Art of Promotions is to stand out. And there are going to be some things that you do that everyone else is doing. So why would you NOT want to differentiate yourself from them. It's free. If you have to deliver traffic, then do it in a way that will stand out. The information is the same. The length is the same. The delivery is different. Read Marshall MacLuhan.
In the mid-90's KQRS used to have their EBS Test read by a seemingly stoned Bill Clinton at a rally. Friends still ask about. That...is the example of Promotions.
Also understand that most of the people at the traffic services are out-of-work DJ's dying for an opportunity to audition, or, at the very least, have some fun. So what else could you do?
- Unemployed Shakespearean Actor Traffic
- Out Of Work Phone Sex Operator Traffic (about to debut "somewhere")
- 6th Grade Gym Teacher Traffic
- Corporate Lawyer Traffic
- Pompous Film Critic Traffic
- Trekkie Traffic
- Anger Management Class Drop Out Traffic
- Outsourced To India Traffic With "John"
- OCD Traffic
Bob Yates used to own afternoons in Minneapolis on 1500 KSTP. When he gave out the studio line number, he did it three times. Once normal, and once "For our friends in Wisconsin" (he nailed the accent) and "for our huge listenership in the crackhouses in St. Paul" (read slowly and mumbled)
Why would you want to do what everyone else does? That's boring.