CPR Promotional Check-Up - Jul 16, 2014
July 16, 2014
Taking It Live...And Not In A Remote Way
One of the clients hit me up for a hot weather idea a couple of summers ago. They were in the middle of an unprecedented heatwave. So, in a stunt that was a precursor to the Wired 96.5/Philly Scabies Bit, they had the jocks talk for three days about how the AC was f'ed up and the studio was like a sauna. On Friday the morning show was nearly passing out. Seemingly on the spur-of-the-moment, they decided they couldn't take it anymore and asked if there was a listener who had a pool and would let them relocate the station to it for the day. They had food and beverages arranged ahead of time, they showed up and invited everyone in Salt Lake City to come and beat the heat for the day as they lounged poolside, did games and broadcast until that evening when, miraculously, the AC was fixed and they could move back to the studio.
Nekkid DJ's, AE's, HR...And GSM's
The next level is what Hot 107.9 in Ft. Wayne did last summer. They did the same broken AC premise but this time posted photos of (apparently) nude members of the Oasis Radio Group staff seemingly going about business as usual.
How To Get 3800 People To A Car Dealer On A Saturday
You give away $50,000 as done by Radio 104.1 in Hartford as "Cashapalooza": Listened on air to qualify...then show up at the event! Over 6 weeks, 2000 people qualified, then they showed up with guests for the party! 104 names were chosen, 1 of those won $25,000, the other 103 split up $25,000 in different amounts!
Bad Bad Things
I once sent something out about little dirty tricks you can do for keeping people away from your competition's booth. This is what I'm talking about, but with an overweight street teamer in a way way too small competition t-shirt.
Warm It Up Kris
A former morning show co-host and current flight attendant e-mailed me something over the weekend. She was stranded in Nagoya her hotel had bidets with heated toilet seats. (I'm going to plead ignorance on this. I'm knee-deep in translating the original text of 1st Thessalonians for Wednesday night bible study, but will look it up when I'm done with the project.) Anyway, she was so excited about this thing that she plans to buy one and actually looked it up. www.washlets.com is the site. They could not have been unintentionally MORE funny. Again, I don't get it. But it might be fun for the morning show section of your website.