CPR Promotional Check-Up - Aug 8, 2014
August 8, 2014
Time > Hands
From Donovan Short with Townsquare Media, this actually is something that would be kind of fun to have in the promotional arsenal. Spray a group of qualifiers with playing cards and the first person to put together a Royal Flush wins the trip to Vegas. Or it could be a way to do meet-and-greets sponsored by a local casino. KUBE in Seattle had a slot machine sponsored by Coke and a casino as their "game" at remotes. This could work. http://www.thisiswhyimbroke.com/cash-cannon
On an un-related note, I will be out of the office this afternoon at The Lamplighter Lounge in scenic east St. Paul.
A stack of 1D tickets for their El Paso shows dropped into the laps of the fine folks at KOB-FM in Albuquerque so...they hid them around town and Instagramed clues to their locations using #hiddenstash.
Bing! As the kids like to say, "Shit got serious."
Being Where The Listeners Are
I love Dave Ryan because he's nice, funny, smells good and is proactive about stuff. Where are the listeners of KDWB in the Summer? They're on any of the hundreds of lakes and rivers in the Twin Cities. So, on his own, he started taking out his boat and a bunch of interns and promo people and marketing to the floating masses.
When you hear the call-ins ("But Paige, in PPM call-ins are death". Yes. Look at their numbers. They truly suck) it could not be anywhere but here. What a concept.
I don't know what I'd do with a lighted bra but I bought three just so I can accessorize for the summer. Maybe for whatever October breast cancer events you might have, or if you're doing Glow Parties. Or if you're just into that kinda stuff. http://www.neonnancy.com/womens/light-up-bras?utm_source=facebook&utm_medium=cpc&utm_campaign=FB-EDC-CAN