CPR Promotional Check-Up - Aug 28, 2014
August 28, 2014
Suck This, Sirius
As some stations flail and try to out iPod iPods (we can't) other stations realize that our biggest strength against them, Sirius and Pandora is our ability to be a part of our listener's lives and their community. Check out this incredible accolade that Chet Buchanan at KLUC in Las Vegas just received and note that he's being recognized not for Dirty On The Thirties, Are You Smarter Than Spence or The Wacky Call Of The Day. He's getting recognized for the incredible amount of public service he's done for that market. http://vegasseven.com/best-city-2014/people/best-radio-dj
Things That End With "Oke"
There's been Perry-oke for Katy tickets. Scary-oke which crossed into Chichedom in the past couple of years. Car-e-oke (listeners completing lyrics on their mobiles while stuck in traffic) and now Kera-oke https://www.facebook.com/photo.php?v=10152701220708273&set=vb.202938343272&type=2&theater
With Zeto and Kera at Mix 93.1 in Springfield, Mass.
Repeat after me: no listener cares that a DJ gets to broadcast from the Grammys. "But we're getting artist drops." Yes. I'm sure none of those are archived or available through a label.
I remember one station three or four years ago where the afternoon guy went, and all of the calls were so pretentious that he came off as over-paid, over-privileged and a bit of a douche. Same year, KS95 in Minny sent a listener, she covered it for three days and she had BALLS. She was ambushing celebs. Sneaking into parties. She was having the greatest weekend of her life.
I bring this up because a very large station somewhere is going to solicit, audition and choose a winner + guest to cover iheart in Las Vegas in September.
Dancing With Cars
Hot in Ottawa does more, better, than pretty much anyone else. And several years ago they solicited videos of listeners dancing to win a car. Oh, and the winning video was turned into a TV spot that ran DURING the season premiere of "Dancing With Cars".
"But why would we take such a great prize off the air?" Well, stations are blowing million dollar prizes like JT meet-and-greets on "Like Us On Facebook" so I guess it's alright.