CPR Promotional Check-Up - Sep 26, 2014
September 26, 2014
Further proof that people go digital on-line when disaster strikes? CBS in San Francisco got over 1.2 million views on their sites for earthquake reports, and their first posting was at 3:29 am, 9 minutes after the quake.
Actual Live Local Radio
If you are a station in the Twin Cities, the Minnesota State Fair is the single best marketing opportunity every year. 1.3 million people stroll past your booth every day which is why all the stations are out there live, 12 hours a day for the duration. (And they sell literally tens of thousands of dollars in merchandise at every station) The highlight of 2014 was the guy on KOOL 108 going outside to work the crowd and locking himself out of the booth. He did a few breaks on cell in the audience and you know what? It sounded great. It sounded like Minnesota in August.
Dog Gone Swimming
If you take a minute and look at social media you will note that approximately 1/3 of the posts are seemingly involving pets. Another third are kids. And the rest are life affirming messages and memes.
Any station that has done pet-focused event hits Gold. Imagine a client with a pool, a charitable tie in, a pet food client sponsorship, food and beverages. And you would have this.
There's a park called Lakeview in Nampa, ID. They set up an off-leash dog area, booths with vendors and there is a 1-mile walk, swim time at the pool and competitions for people who like to do things like dress up their dogs.. The whole thing is a fundraiser for the Nampa Dog Park.
Tickets @ Two
One of the myriad of ticket promotions out there, this is done every weekday at K-Earth in LA. They announce a song at 10 am and when that song plays during the 2 o'clock hour, call and win tickets.