CPR Promotional Check-Up - Oct 16, 2014
October 16, 2014
The Best TSL Contest Ever
Whenever ratings kick off I always get deluged with questions. Specifically about TSL since apparently everyone is killing with cume.
"Paige, what is the best TSL contest ever?" from a GM.
It would be any version of the "$1000 song" that Jamz in Greensboro did, or the Cash Hit that one of the stations in Vancouver did or that Hot in Ottawa did. Very simple. When ONE song plays, that's it. Be caller 953 or 899 or 1019 and win.
In the case of Vancouver, in PPM, they had a 64 share in one demo the morning that they finally played it. (They did take out a newspaper ad insert that said "Today IS the day" and they also had $50,000 on the line)
Hot in Ottawa is #1 in a stooped kind of way. They got a month out of it and pulled the biggest numbers in the history of the dial position.
One of the smaller market stations did it with a trip to see Bruno Mars in Las Vegas. Again, one song. Boom.
Paul Kaye created this when he was in Wales and it's great for when you have lots of "plays". Zed in Red Deer did it for $95. KDWB in Minneapolis did it for Gaga tickets. Fly in Albany did it for $92. Star in Pittsburgh did it for Britney tickets.
It's about to start somewhere as a way to recycle the morning audience into PM Drive.
Bustin' Makes Me Feel Good
"Where do we find a good local haunt?" came up in a call last week. Again, there is no better source then www.shadowlands.com