CPR Promotional Check-Up - Oct 21, 2014
October 21, 2014
Great Moments In Client Instagramming
I'm sure that when Johnny Twitter sat down and created his social media namesake he thought "What a great opportunity for radio stations to spam and lose their followers with client discounts and other offers!"
It's entirely possible I'm on crack but I can't imagine the click rate on "(Station) reminds you to text 'taint' to 183496 to get a 2 for 1 coupon for Jiffy Lube" is going to be too astronomical.
So the ever-cool 94/9 in San Diego had a bunch of tickets for an event with a text contest sponsored by Naked Juice...naked juice? Naked? Nah...there's nothing you could do with that.
They were gone within moments and now they were stuck with having to come up with a followup to it.
For Your Halloween Clients
One of the stations has a theme park with an annual spooktacular(c) month of events and a lot of tickets to giveaway. You COULD do "Monster Mash" and get six or seven movie monsters in a clip and post on your FB. ID even one and get tickets.
Dance With The Stars
I spent the morning trolling station websites. Some are covering it, but no one is doing anything different than anyone else is.
The best version of this that I ever saw Radio try to replicate was at Hits in San Diego where the morning show went to dance class and a weekly status report vid was posted. I was impressed. But then, I also liked "Clarissa Explains It All". (They really WERE good)
Women learning how to dance "provocatively" for their spouses is a booming cottage industry. Alice in Denver flipped that and did Booty Camp where men learned how to dance for their wives. The signature event for that station. Ridiculous demand. "Pole Dancing With The Stars" would be fun, could get listener involvement and at least in the case of Max Media in Denver, they discovered that strip clubs have money to spend.
I'm not sure what Middle School Slow Dance would be but I'm sure it would involve seriously embarrassment.
"Last Call Dancing With The Stars" would involve drunken lurching.
"Ballet With The Stars" would involve your morning show training and debuting in a local production of "The Nutcracker".
We missed one big op to train men how to dance and thus not humiliate their significant other. Christmas parties and New Years balls are next on the agenda. You could be doing your female audience a huge favor by training-in their men.
And arguably the biggest car giveaway of '08 was Hot 89.9's "Dancing With The Cars".