CPR Promotional Check-Up - Nov 11, 2014
November 11, 2014
Tackle For Tickets
As done by the morning shows in DC, Houston, OKC and Fargo, this is pretty simple.
- You have a pair of prime college or NFL tickets.
- You give the morning guy a football.
- You get a dozen women desperate to win these tickets.
- You have the morning guy get a five second head start dash out onto a field.
- You fire a cap gun.
- You watch as the frenzied mob try to strip the ball from him.
- You have a ref signal a fair catch when one of the women takes possession.
And while you are doing this you watch J Niice from B-96 in Chicago get taken the eff OUT while trying to demonstrate the virtues of soccer vs. American football. http://b96.cbslocal.com/2014/09/26/js-getting-tackled-jsgettingtackled/
The Morning Show 'toedown
Wild in Tampa has always pushed the gag reflex of the listeners. For instance, for a recent Last Damn Show, for the last meet and greets, they had blindfolded listeners sucking stuff off the toes of the Freak Show. First they had to ID the food and the lightening round had them matching the toe to the DJ.
Thank you to Robin Thompson at Radiowave in Windhoek who passes along a bit from a station in South Africa. It was actually turned into a promotion for a car dealer. So they made money and they did a great stunt.
The morning guys did a pretty standard bet between themselves over the outcome of a big rugby match. (Insert football, hockey, basketball, synchronized swimming) The loser went to the dealership and listeners came to barrage him with 1000 (past due, not safe for consumption) eggs. The station and the car dealer donated 1500 fresh eggs to school lunch programs.
This is the testimonial from the client:
"A month ago we were an unknown entity - today not many people do not know where McCarthy Ford and Mazda Pretoria East is!" He adds that he would definitely go the more alternative radio route again. "Many motor industry players continue to use generic print ads, which really don't stand out and tend to get lost in the clutter. In my opinion (and experience), they're basically throwing money down the drain. I pioneered the use of radio at my previous dealership with great success and I think the Egg-Secution concept once again proves the unique ability of radio to really bring a brand to life. This has resulted in us raising awareness of McCarthy Ford and Mazda in the minds of our target audience and establishing its association with the greater Pretoria area.